Santa Monica, CA – In celebration of Children’s Month in Brazil, Bob’s, a pioneer in the fast-food segment, is launching a special campaign in partnership with Miraculous Corp that will feature the superhero characters from Miraculous™ – The Adventures of Ladybug and Cat Noir, the animated series that has captivated millions of young fans across the globe. Starting October 8th, Ladybug (Marinette) along with her loyal partner Cat Noir (Adrien), will be featured alongside other fan favorite characters from the series in an exclusive collection of figures. This exciting promotion promises to bring extra fun and adventure to children throughout the month, creating unforgettable moments for young fans.

The campaign is part of the Bob’s Play strategy, which has been fostering strong connections with young audiences since 2023. Building on the success of recent launches and the positive feedback from parents and children, Bob’s is venturing into the world of Miraculous to expand on this initiative.

“We are excited to see Ladybug and Cat Noir come to life in Bob’s restaurants, offering fans in Brazil a unique and interactive way to celebrate Children’s Month,” said Angela Cortez, Miraculous Corp’s VP of Licensing, Latin America and Canada. “Partnering with Bob’s allows us to bring the magic of Miraculous beyond the screen, creating unforgettable experiences for children and their families, while inspiring them to continue dreaming and embracing their own adventures.”

“We want the Bob’s brand to grow with this audience, creating memories and roots that will accompany them throughout their lives,” explains Renata Brigatti Lange, Marketing Director at Bob’s.

With the purchase of a Bob’s Play Combo–which includes a sandwich or crispy chicken sticks, a Del Valle Kapo juice, and small fries–fans of Ladybug and Cat Noir can take home figurines of four iconic characters: Ladybug, Tikki, Cat Noir, and Plagg. These figures are designed to easily be attached to backpacks, lunch boxes, and other accessories, allowing kids to keep their favorite characters close, at all times, reinforcing their bond with the show and the fun beyond mealtime.

The campaign will also feature exciting in-store activations in stores across Brazil, with themed packaging and visuals inspired by the world of Miraculous™, creating an immersive experience for children. Additionally, exclusive content will be shared on Bob’s social media channels, boosting engagement and ensuring that Children’s Month becomes an unforgettable celebration for fans and their young families.

About Bob’s   Bob’s, the first fast-food chain and food franchise in Brazil, was founded in 1952 in the bustling area of Copacabana. It quickly became a trend and a craze among Cariocas. Its expansion throughout Brazil began in 1984 through a successful franchise system, which continues to this day, providing support to anyone interested in opening a location. Currently, there are over 1,000 points of sale across all regions of Brazil.

About Miraculous
Miraculous™ follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes Ladybug and Cat Noir to save their city of Paris from unexpected villains! As the global sensation celebrates its 10th anniversary in 2025, the Miraculous™ universe continues to captivate audiences through its CG-animated television series, animated TV Event specials, feature film, and digital content, as well as consumer products, gaming, live events, and more. With broad appeal across all ages, the show’s five seasons are available in over 150 countries across the globe. Later this year, the excitement builds with the premiere of a fourth animated TV Event, and season six is set to start delivery. Miraculous™ has become a digital sensation with 41B+ views on YouTube, 250 million downloads of the official app; and over 750 million+ plays on Roblox .740MM+ products have been sold, and retail sales have surpassed US$1.5B. Miraculous™ is the winner of 40 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

About Miraculous Corp
Miraculous Corp is the groundbreaking joint venture between Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag, that unites all facets of the globally acclaimed Miraculous™ franchise. The mission of Miraculous Corp is to elevate the brand’s global footprint, overseeing both creative endeavors and commercial ventures to magnify its influence on a worldwide scale. Miraculous Corp aims to deploy creations around the franchise and opening the door to a new era of iconic characters and captivating narratives. Ladybug’s adventures will soon unfold new content around the world.