Parkland, FL — Brentwood Licensing was named the exclusive agency for Wham-O’s brands across North America and Mexico.

With a storied legacy spanning over 75 years and a product portfolio that continues to inspire fun and active play, Wham-O remains one of the most iconic names in toys and outdoor recreation.

Brentwood Licensing will spearhead licensing partnerships and brand collaborations that bring new energy to Wham-O’s legendary lineup, which includes Frisbee®, Hula Hoop®, Slip ’N Slide®, Hacky Sack®, Boogie® Board, Morey®, and more. These enduring brands continue to resonate with families and consumers of all ages, making them ideal for strategic lifestyle extensions.

“Wham-O’s brands have stood the test of time and continue to connect with audiences across generations,” said David Huang, Head of Product Development & Licensing at Wham-O. “This partnership with Brentwood Licensing allows us to extend that connection into new categories while maintaining the legacy of play that defines who we are.”

Brentwood Licensing will build on Wham-O’s strong licensing momentum, expanding its cultural relevance through successful partnerships across multiple product segments.

“We’re honored to represent one of the most legendary toy brands in history,” said Joel Barnett, President of Brentwood Licensing. “Our goal is to craft a smart and strategic licensing program that both honors Wham-O’s roots and introduces its spirit of play to new audiences and categories.”