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Broad Street Licensing Group Brokers Licensing Agreement with MEAT Industria en Alimentos Expanding Tony Roma’s Retail Reach to the Mexican Marketplace image

Broad Street Licensing Group Brokers Licensing Agreement with MEAT Industria en Alimentos Expanding Tony Roma’s Retail Reach to the Mexican Marketplace

Tony Romas Press Release
ORLANDO, Fla. – June 5, 2017 – Broad Street Licensing Group, exclusive agent for the Tony Roma Restaurant brand, has brokered a deal with one of Mexico’s leading producers of pork products, MEAT Industria en Alimentos SA de CV (MEAT Mexico). This agreement follows BSLG’s announcements of recent food licensing deals made for the brand in Australia, New Zealand, Spain, Ireland and the United Kingdom, the first ever licensing deals for the Tony Roma’s brand outside of the USA. This newest deal will bring Tony Roma’s world-famous ribs and BBQ pork products to the Mexican retail channel at top grocery stores across the country.
“We could not be more excited to build our retail presence with a company like MEAT Mexico, a highly revered trailblazer in the Mexican retail market,” said Stephen K. Judge, President and CEO of Romacorp, Inc., the parent company of the Tony Roma’s brand. “Tony Roma’s has experienced strong growth this year through a series of important retail licensing agreements, as well as new restaurant development and franchise agreements in the U.S. and key markets around the world. This new licensing deal reinforces the strength of the Tony Roma’s brand and the trust consumers have in our world-famous products.”
MEAT Mexico specializes in producing fully cooked ribs and pork products that are quick and easy for consumers to prepare at home, offering unique flavors that evoke homemade family meals.  MEAT Mexico’s high quality products are produced in a state-of-the-art food processing facility in Guadalajara that is ISO 22000:2005 certified, ensuring the highest quality and safest products for consumers.  As an important partner to the top grocery stores in Mexico, MEAT Mexico has established strong retailer relationships and is an innovation leader in the category.
“We are sure that by working in synergy with Tony Roma’s, we will be able to build a strong partnership as we unite the values of our company with the philosophy of the Tony Roma’s brand while expanding the presence of the restaurant’s world-famous ribs and BBQ products,” said Ricardo Segura Gonzalez, CEO of Meat Mexico. “We are honored that Tony Roma’s has chosen us to embark upon this journey with them, and we are excited to begin producing and bringing these great products to the Mexican consumer.”
This is the latest in a string of transformational announcements for Tony Roma’s as it celebrates its 45th birthday, an incredible milestone unmatched by any American casual dining restaurant chain. Recent Tony Roma’s announcements include new licensing deals in the United States, Europe, Australia and New Zealand, as well as renewed US restaurant growth and an accelerated international restaurant expansion in Spain, Nicaragua and Bolivia.

About Romacorp, Inc.

Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has more than 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened 45 years ago in North Miami, Florida. Tony Roma’s is also proud to partner with the Make-A-Wish Foundation (www.cnfl.wish.org), one of the world’s leading children’s charities, in an effort to help grant the wishes of children with life-threatening illnesses across Central and Northern Florida.  For more information about Romacorp, Inc. and Tony Roma’s, visit www.tonyromas.com.

About Broad Street Licensing Group

Broad Street Licensing Group is Romacorp’s exclusive licensing agent for the Tony Roma’s brand. BSLG is recognized leader in food, restaurant & beverage licensing, and is consistently named to License! Global’s top global licensing firms. The agency’s primary focus, expertise and experience is in the leveraging of food & restaurant brands to retail across multiple channels of distribution and delivery platforms, both in the US and internationally.
For information about retail sales licensing opportunities with the Tony Roma’s brand, in the US and globally, contact Bill Cross, SVP, Broad Street Licensing Group at (973) 655-0598.

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