Manila, Philippines – VuQo Inc., creators of VuQo Vodka, the world’s first and only coconut-distilled vodka, announced today that it has signed a licensing agreement with Playboy Enterprises to develop a new super premium vodka available exclusively across select countries in Asia. Broad Street Licensing Group, Playboy’s global licensing agency in spirits, brokered the deal.
Launching in late 2013, Playboy Vodka reflects the essence of the Playboy lifestyle in a high-quality premium spirit for the region’s consumers. Playboy Vodka will be available in Australia, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
“Playboy is known for its iconic appeal and aspirational lifestyle. We are thrilled to offer a smooth and crisp premium vodka of the highest quality that will appeal to both Playboy and vodka enthusiasts alike,” said VuQo Inc. Founder and CEO Rich Cabael.
“We are excited to partner with VuQo to bring a one-of-a-kind premium vodka and another facet of the Playboy world to Asian consumers,” said Matt Nordby of Playboy Enterprises. “Playboy seeks to align with partners that bring the right mix of market knowledge and a passion for growing brands. We’re looking forward to working with VuQo to launch Playboy Vodka later this year.”
“VuQo is the only vodka in the world distilled from coconut nectar, a truly distinctive quality that allows Playboy to continue to provide its consumers with unique offerings and experiences. We look forward to launching our new product, Playboy Vodka, with support from the global lifestyle company that is Playboy,” added Cabael.
Playboy Vodka will be manufactured in the Philippines, whose rapidly growing economy is catching the attention of the international business world, and which has a rich heritage of creating premium spirits.
Financial terms of the agreement were not disclosed.
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About VuQo Inc.
VuQo Inc. was founded in 2005 with a mission is to create innovative, high-quality Philippine-made wines and spirits that resonate with the lifestyle aspirations of the global consumer. Its flagship brand is VuQo Premium Vodka, the world’s first and only vodka distilled from coconut and made in the Philippines. The company also owns Haliya Light Fruit Wines, premium wines handcrafted from locally-grown fruits. Both brands are exported to the US and sold at Duty Free Philippines.