New York, NY – As the world marks the 100th birthday of Marilyn Monroe this year, Brooks Brothers is celebrating the woman behind the legend—the original influencer who knew the power of style, self-expression, and a perfectly timed moment. Like Marilyn, Brooks Brothers has helped define iconic American style for generations.

To commemorate her enduring impact, Brooks Brothers introduces an exclusive Marilyn Monroe capsule collection, reimagining classic American style with a wink and a kiss The limited-edition assortment features Brooks Brothers’ iconic Oxford Cloth Button Down and boxer shorts accented with Marilyn’s instantly recognizable signature red lips—a playful contrast to some of the brand’s most iconic pieces and a symbol of confidence, charisma, and charm.

A true cultural force, Marilyn Monroe rewrote the rules of influence long before the concept existed. Entrepreneurial, glamorous, artistic, and endlessly compelling, she understood the power of image, individuality, and reinvention.

Launching just in time for Valentine’s Day, the collection offers a witty interpretation of romance and individuality, blending Brooks Brothers’ heritage craftsmanship with Marilyn Monroe’s unmistakable spirit. The limited-edition collection will be exclusively available at the brand’s global flagship at 195 Broadway, online, and at brooksbrothers.com.

ABOUT BROOKS BROTHERS
Established in 1818, Brooks Brothers was the first American brand to offer ready-to-wear clothing and has continued throughout history with iconic product introductions including: seersucker, madras, argyle, the first successful non-iron shirt and the original button-down collar. More than two centuries later, Brooks Brothers is proud to uphold the same traditions and values and to be the destination for ladies and gentlemen from every generation. Since its founding 208 years ago in New York, Brooks Brothers has become a legendary international retailer while maintaining a steadfast commitment to exceptional service, quality, style and innovation.

ABOUT MARILYN MONROE
Marilyn Monroe is one of the most influential pop culture icons of all time. A true trailblazer, Monroe forged her own path, embracing her individuality and pursuing her passions in an era when paths for women were few. She appeared in 29 films over the course of her career, became a Golden Globe winner for Some Like It Hot, and continued to set a new standard for women in film.  As part of her quest for control, she launched her own production company, Marilyn Monroe Productions, affording her control over her image, while pushing back on the Hollywood system to ensure her voice and others were heard.  Her pioneering spirit, independence and confidence, along with her incomparable star power, continue to inspire modern generations and transcend cultures and backgrounds. Partnerships with both luxury and mass-consumer brands, in addition to an extensive merchandising program, reinforce her status as a global icon.For more information and exclusive updates, follow @marilynmonroe on Instagram, TikTok, Facebook, and X.