Third Quarter Fiscal 2021 Results: (13 weeks ended October 30, 2021, compared to the 13 weeks ended October 31, 2020):

• Total revenues were $95.1 million, an increase of 27.4% from $74.7 million in the fiscal 2020 third quarter, and a 35.2% increase from $70.4 million in the fiscal 2019 third quarter;
  • Net retail sales were $91.6 million, a 26.5% increase compared to $72.4 million in the fiscal 2020 third quarter and a 37.5% increase compared to $66.6 million in the fiscal 2019 third quarter;
  • Consolidated e-commerce demand (orders generated online to be fulfilled from either the Company’s warehouse or its stores) increased 5.7% compared to the fiscal 2020 third quarter representing a penetration of nearly 20% of net retail sales. E-commerce demand increased 187.1% compared to the fiscal 2019 third quarter; and
  • Commercial and international franchise revenues were $3.6 million compared to $2.3 million in the fiscal 2020 third quarter and $3.8 million in the fiscal 2019 third quarter;
• Gross profit margin was 52.1%, compared to 46.6% in the fiscal 2020 third quarter and 39.4% in the fiscal 2019 third quarter. Gross profit margin expanded by 550 basis points compared to the fiscal 2020 third quarter and 1,270 basis points versus the fiscal 2019 third quarter. Gross profit margin expansion in the 2021 third quarter reflected increased leverage on fixed occupancy expense, and to a lesser extent, expansion in merchandise margin;
• Selling, general and administrative (“SG&A”) expenses were $41.7 million, or 43.8% of total revenues, compared to $33.1 million, or 44.3% of total revenues in the fiscal 2020 third quarter and $35.4 million, or 50.3% of total revenues in the fiscal 2019 third quarter. The increase in SG&A expenses as compared to the fiscal 2020 third quarter was driven by higher labor costs given the lifting of capacity restrictions and expanded operating hours in stores. In addition, the Company recorded full corporate salaries in 2021 while the prior year included temporary wage reductions as part of its pandemic-related cost containment initiatives. In addition, the change in SG&A reflects an increase in variable costs driven by sales growth initiatives inclusive of higher marketing spend and performance incentive programs;
• Pre-tax income was $7.9 million, an improvement of $6.2 million compared to pre-tax income of $1.7 million in the fiscal 2020 third quarter, and an improvement of $15.6 million compared to pre-tax loss of ($7.7) million in the fiscal 2019 third quarter;
• Adjusted pre-tax income was $8.1 million compared to adjusted pre-tax income of $1.7 million in the fiscal 2020 third quarter and adjusted pre-tax loss of ($8.5) million in the fiscal 2019 third quarter;
• Income tax expense was $2.0 million in the fiscal 2021 third quarter compared to less than $100,000 of income tax expense in the fiscal 2020 third quarter and an income tax benefit of $1.8 million in the fiscal 2019 third quarter;
• Net income was $5.9 million, or $0.36 per diluted share, compared to net income of $1.7 million, or $0.11 per diluted share, in the fiscal 2020 third quarter and net loss of ($5.9) million, or ($0.40) per diluted share, in the fiscal 2019 third quarter;
• Adjusted net income was $6.1 million, or $0.38 per diluted share, compared to adjusted net income of $1.7 million, or $0.11 per diluted share in the fiscal 2020 third quarter and adjusted net loss of ($6.5) million, or ($0.44) per diluted share in the fiscal 2019 third quarter; and
• Adjusted earnings before interest, taxes, depreciation and amortization (“EBITDA”) was $11.1 million, an increase of $6.2 million from the fiscal 2020 third quarter and an increase of $16.0 million from the fiscal 2019 third quarter.

Nine-Month Highlights (39 weeks ended October 30, 2021, compared to the 39 weeks ended October 31, 2020):

• Total revenues were $281.6 million, an increase of 74.2% compared to $161.7 million in the first nine months of fiscal 2020 and an increase of 20.3% from $234.0 million in the first nine months of 2019;
  • Consolidated net retail sales were $272.1 million, an increase of 72.9% compared to $157.4 million in the first nine months of fiscal 2020 and an increase of 22.1% compared to $222.8 million in the first nine months of fiscal 2019;
  • Consolidated e-commerce demand (orders generated online to be fulfilled from either the Company’s warehouse or its stores) increased 11.5% compared to the first nine months of fiscal 2020, representing a penetration of nearly 20% of net retail sales. E-commerce demand increased 186.7% compared to the first nine months of fiscal 2019;
• Pre-tax income was $30.6 million compared to pre-tax loss of ($31.0) million in the first nine months of fiscal 2020 and pre-tax loss of ($6.0) million in the first nine months of fiscal 2019;
• Income tax expense was $7.4 million compared to $2.5 million of income tax expense in the first nine months of fiscal 2020 and an income tax benefit of $0.1 million in the first nine months of 2019;
• Net income was $23.1 million, or $1.44 per diluted share compared to net loss of ($33.5) million, or ($2.24) per diluted share in the first nine months of fiscal 2020 and net loss of ($5.9) million, or ($0.40) per diluted share, in the first nine months of fiscal 2019;
• Adjusted net income was $22.5 million, or $1.40 per diluted share, compared to adjusted net loss of ($23.0) million or ($1.54) per diluted share in the first nine months of fiscal 2020, and compared to adjusted net loss of ($6.0) million or ($0.41) per diluted share for the first nine months of fiscal 2019; and
• Adjusted EBITDA was $39.1 million, an increase of $52.2 million from adjusted EBITDA of ($13.1) million in the first nine months of fiscal 2020 and an increase of $34.8 million from adjusted EBITDA of $4.3 million in the first nine months of 2019.

Store Activity:

As of October 30, 2021, the Company had 349 corporately-managed stores. The Company maintains a high level of lease optionality with over 75% of its corporately-managed stores having a lease event within the next three years.

The Company noted that its third-party retail model was showing a return to stability as locations associated with relationships that include Carnival Cruise Lines, Great Wolf Lodge Resorts, Landry’s and Beaches Family Resorts were mostly reopened. Separately, international franchise locations continued to be negatively impacted by COVID and experienced closures or operated under restrictions for a portion of the 2021 third quarter.

Balance Sheet:

At the end of the fiscal 2021 third quarter, the Company had cash, cash equivalents, and restricted cash totaling $48.5 million compared to $25.8 million at the end of the fiscal 2020 third quarter. Inventory at quarter end was $61.9 million, compared to $51.5 million at the end of the fiscal 2020 third quarter.

In the fiscal 2021 third quarter, capital expenditures totaled $3.1 million compared to $0.7 million in the fiscal 2020 third quarter.

Subsequent Events:

As announced yesterday, the Company’s Board of Directors has declared a special cash dividend of $1.25 per share and authorized a share repurchase program of up to $25 million effective through November 30, 2023. The dividend will be paid on December 27, 2021, to all stockholders of record as of December 10, 2021.

Build-A-Bear Workshop President and Chief Executive Officer Sharon Price John commented, “The action taken by our Board reflects their confidence in our strategy to drive sustained profitable growth as well as our demonstrated ability to generate free cash flow. While we plan to support our business with strategic investments designed to drive further expansion, we believe it is an opportune time to return a portion of the value that we have created directly to our shareholders especially given our ongoing strong business trends.”

Outlook:

The Company believes its business performance has it positioned to exceed the expectations it previously issued with its second quarter earnings. The Company currently expects:

• Total revenues in fiscal 2021 to be in the range of $390 to $400 million which represents an increase from its previous guidance for fiscal 2021 of total revenues in the range of $375 to $385 million;
• EBITDA in fiscal 2021 to be in the range of $55 million to $60 million, an increase from the Company’s previous expectation for EBITDA in the range of $45 to $50 million; and
• The Company currently expects capital expenditures to be approximately $8 to 10 million and depreciation and amortization to be in the range of $12 to $13 million in fiscal 2021.

The Company notes that its updated guidance assumes no additional material COVID impact either in its supply chain or store operations.

Note Regarding Non-GAAP Financial Measures:

In this press release, the Company’s financial results are provided both in accordance with generally accepted accounting principles (GAAP) and using certain non-GAAP financial measures. In particular, the Company provides historic EBIT, income and income per diluted share adjusted to exclude certain costs and accounting adjustments, which are non-GAAP financial measures. These results are included as a complement to results provided in accordance with GAAP because management believes these non-GAAP financial measures help identify underlying trends in the Company’s business and provide useful information to both management and investors by excluding certain items that may not be indicative of the Company’s core operating results. These measures should not be considered a substitute for or superior to GAAP results. These non-GAAP financial measures are defined and reconciled to the most comparable GAAP measure later in this document.

Today’s Conference Call and Webcast:

Build-A-Bear will host a live conference call which can be accessed at (201) 493-6780 with access code Build-A-Bear at 9 a.m. ET today. The call will be broadcast simultaneously over the internet through the Company’s investor relations website, http://IR.buildabear.com. The call is expected to conclude by 10 a.m. ET.

A replay of the conference call webcast will be available in the investor relations website for one year. A telephone replay will be available beginning at approximately noon ET today until midnight ET on December 8, 2021. The telephone replay is available by calling (844) 512-2921. The access code is: 13724774.

About Build-A-Bear

Build-A-Bear is a multi-generational global brand focused on its mission to “add a little more heart to life” appealing to a wide array of consumer groups who enjoy the personal expression in making their own “furry friends” to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar retail locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on www.buildabear.com including its online “Bear-Builder” as well as the new “Bear Builder 3D Workshop”. In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the company’s mission, while the company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted total revenue of $255.3 million in fiscal 2020. For more information, visit the Investor Relations section of buildabear.com.

Forward-Looking Statements:

This press release contains certain statements that are, or may be considered to be, “forward-looking statements” for the purpose of federal securities laws, including, but not limited to, statements that reflect our current views with respect to future events and financial performance. We generally identify these statements by words or phrases such as “may,” “might,” “should,” “expect,” “plan,” “anticipate,” “believe,” “estimate,” “intend,” “predict,” “future,” “potential” or “continue,” the negative or any derivative of these terms and other comparable terminology. All of the information concerning our future liquidity, future revenues, margins and other future financial performance and results, achievement of operating of financial plans or forecasts for future periods, sources and availability of credit and liquidity, future cash flows and cash needs, success and results of strategic initiatives and other future financial performance or financial position, as well as our assumptions underlying such information, constitute forward-looking information.

These statements are based only on our current expectations and projections about future events. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by these forward-looking statements, including those factors discussed under the caption entitled “Risks Related to Our Business” and “Forward-Looking Statements” in our Annual Report on Form 10-K filed with the Securities and Exchange Commission (“SEC”) on April 15, 2021 and other periodic reports filed with the SEC which are incorporated herein.

All of our forward-looking statements are as of the date of this Press Release only. In each case, actual results may differ materially from such forward-looking information. We can give no assurance that such expectations or forward-looking statements will prove to be correct. An occurrence of or any material adverse change in one or more of the risk factors or other risks and uncertainties referred to in this Press Release or included in our other public disclosures or our other periodic reports or other documents or filings filed with or furnished to the SEC could materially and adversely affect our continuing operations and our future financial results, cash flows, available credit, prospects and liquidity. Except as required by law, the Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.

All other brand names, product names, or trademarks belong to their respective holders.