Leader of Insulated Lunch Bags and Hydration Expanding the BUILT  brand into New Categories Via Licensing and Collaborations

New York, NY —  Lifetime Brands, Inc. is proud to announce the launch of a fully integrated home goods licensing program for its BUILT® brand to be managed by The Brand Liaison. BUILT is well-known as a leading designer of insulated lunch bags, soft coolers, hydration bottles and tumblers, food storage, and travel accessories that are “Built to Last!” Now, BUILT seeks to expand the brand to a variety of everyday products that can offer the same quality, design trends, and technological innovations that has earned BUILT its stellar reputation with retailers and consumers.

The Brand Liaison is seeking best-in-class manufacturers to partner with the BUILT brand to ensure the “Built to Last” mindset. “Identifying new and exciting ways to solve everyday problems with well-designed, affordable products that support an on-the-go lifestyle is the BUILT mission, and we are excited to be part of that,” stated Brand Liaison President Steven Heller.

On behalf of BUILT, The Brand Liaison will seek licensing deals including: kitchen textiles, storage, accessory bags, picnic, backpacks, luggage, travel, tech, fitness equipment, outdoor, camping, and pool products, baby bags, baby feeding items, and pet care products; all featuring BUILT innovation, style, and the latest technologies.

“Whether it’s a fashionable, insulated lunch bag, the latest technology in hygienic, eco-friendly water bottles and food storage, or solutions for packing for travel, BUILT is all about finding new and exciting ways to solve everyday problems in style,” said John Roscoe, BUILT President. “All of our BUILT items blend fresh designs and the latest technologies with the innovation and quality consumers expect from Lifetime Brands.”

BUILT was founded in 2003 with a passion for innovative design, well-crafted goods and enjoyment of food and wine, and was acquired by Lifetime Brands in 2014. BUILT led the use of Neoprene in the insulated lunch bag and hydrations space, and is also known for its definitive two bottle wine tote. BUILT products are available at all channels of distribution, including online, department stores, mass market, independent, and specialty retailers.

For more information about BUILT, contact Marcy Silverman of The Brand Liaison:  marcy@thebrandliaison.com. 

About Lifetime Brands 

Lifetime Brands is a leading global designer, developer and marketer of a broad range of branded consumer products used in the home. The Company markets its products under well-known kitchenware brands, including Farberware®, KitchenAid®, Sabatier®, Amco Houseworks®, Chef’n® Chicago™ Metallic, Copco®, Fred® & Friends, Houdini™, KitchenCraft®, Kamenstein®, La Cafetière®, MasterClass®, Misto®, Swing-A-Way®, Taylor® Kitchen and Rabbit®; respected tableware and giftware brands, including Mikasa®, Pfaltzgraff®, Fitz and Floyd®, Empire Silver™, Gorham®, International® Silver, Towle® Silversmiths, Wallace®, Wilton Armetale®, V&A®, Royal Botanic Gardens Kew® and Year & Day®; and valued home solutions brands, including BUILT NY®, S’well®, Taylor® Bath, Taylor® Kitchen, Taylor® Weather and Planet Box®. The Company also provides exclusive private label products to leading retailers worldwide. The Company’s corporate website is www.lifetimebrands.com.

About The Brand Liaison, LLC 

The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs. For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential. For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success. In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent. http://thebrandliaison.com