Santa Monica, CA, and Paris, France – Superheroes Miraculous Ladybug and Cat Noir from Miraculous Corp’s globally loved Miraculous™ franchise, and Myst, Fury, and Krush from ZAG’s fan favorite TV series Ghostforce unite for an October 2024 promotion with Burger King in France.

Starting October 22, 2024, Burger King locations across France will launch a special promotion aimed to engage young fans of the two exciting brands, with each King Jr. meal featuring fun sustainable promotional items. The popular TV series Miraculous™ – Tales of Ladybug and Cat Noir follows Marinette and Adrien, two seemingly ordinary teens with secret identities who become Ladybug and Cat Noir to protect Paris from unexpected villains. Meanwhile, Ghostforce features Liv, Andy, and Mike—three elementary school students who form a secret superhero team to battle ghosts in New York. The two series share a common theme – helping kids learn to believe in themselves and find their true power! A national TV advertising campaign will support the promotion’s launch featuring the Miraculous™ superheroes. 

For more than 60 years, families have enjoyed Burger King’s high-quality, great-tasting, and affordable 100% beef flame-grilled burgers. During the promotion, each King Jr. meal will come with a variety of eco-friendly, collectible paper premiums for both Miraculous and Ghostforce, including an exclusive Dobble card game as well as colorful posters, stickers, and meal packaging. Dobble, a simple matching game, is not only fun, but also promotes cognitive development, challenging players to spot and announce matching symbols. Adding to the fun, children can participate in an in-restaurant scavenger hunt, searching for Kwamis, the small magical creatures from Miraculous™ hidden throughout each location. For each Kwami sticker found, kids can collect a surprise at the counter. Children will also discover Miraculous™-themed decorations such as posters, table-top stickers, point-of-sale artwork, menus, and totems for instagrammable moments at the restaurants.

“At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences that celebrate their favorite superheroes,” commented Elsa Faigenbaum, Family Marketing Manager at Burger King France. “These enchanting universes captivate young imaginations, and our collaboration aims to create moments of joy and adventure that will shine a spotlight on these beloved characters.”

“Families love Burger King for its perfect balance of flame-grilled flavor and comforting, familiar meals,” commented Luca Bonnechi,  VP, Licensing, Europe, Miraculous Corp. “Burger King’s passion for creativity shines through in activations, and we are thrilled to continue our successful partnership for Miraculous™, bringing fans an exciting opportunity to engage with their favorite superheroes. We hope families enjoy playing Dobble together at mealtime as they connect over great food and fun.”

“The Ghostforce superheroes are adored by kids and tweens everywhere,” added Jeremy Zag, Founder and CEO of ZAG. “We are delighted to collaborate with Burger King on this initiative, which promotes both fun and nutritious meals while offering sustainable, eco-friendly premiums that align with our goals here at ZAG.”

About Miraculous
Miraculous™ follows the adventures of two seemingly typical teens with secret identities, Marinette and Adrien, who magically transform into superheroes Ladybug and Cat Noir to save their city of Paris from unexpected villains! As the global sensation celebrates its 10th anniversary in 2025, the Miraculous™ universe continues to captivate audiences through its CG-animated television series, feature films and digital content, as well as consumer products, gaming, live events, and more. With broad appeal across all ages, the show’s five seasons are available in over 150 countries across the globe. Later this year, the excitement builds with the premiere of a fourth animated TV Event, and season six is set to start delivery. Miraculous™ has become a digital sensation with 41B+ views on YouTube, 250 million downloads of the official app; and over 750 million+ plays on Roblox .740MM+ products have been sold, and retail sales have surpassed US$1.5B. Miraculous™ is the winner of 40 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

About Miraculous Corp
Miraculous Corp is the groundbreaking joint venture between Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag, that unites all facets of the globally acclaimed ™ franchise. The mission of Miraculous Corp is to elevate the brand’s global footprint, overseeing both creative endeavors and commercial ventures to magnify its influence on a worldwide scale. Miraculous Corp aims to deploy creations around the franchise and open the door to a new era of iconic characters and captivating narratives. Ladybug’s adventures will soon unfold new content around the world.

About Ghostforce
The stakes are high, but always incredibly fun in Ghostforce! Liv, Andy, and Mike are three elementary school students who secretly form a team of superheroes to fight the ghosts of New York. Its founder and commander, Ms. Jones, is a brilliant scientist who does everything she can to better identify ghosts and even created a fourth member, Glowboo, an Artificial Intelligence that works with phantom energy. With each mission, Liv, Andy, and Mike transform into Myst, Fury and Krush, superheroes armed with the powers of the capturing ghosts and high-tech gadgets invented by Mrs. Jones. They are the only ones who can hunt down ghosts and fight them… before they rush back to school, so they don’t miss the next science class!

About ZAG
ZAG is a global independent entertainment studio specializing in world-class storytelling across TV, film, and digital platforms. ZAG’s foundation is rooted in compelling characters, limitless imagination, and masterful storytelling infused with original musical scores. ZAG is currently in production on Melody, an animated feature starring Katy Perry. Visionary director and composer Jeremy Zag founded the ZAG Kids and Family Entertainment Group in France in 2009, further expanding the company to the USA in 2012. ZAG focuses on developing IP that inspires new generation to discover their true character. https://www.zag.com