LOS ANGELES – CAA Brand Management announced today that it has been named the official global licensing agency for Anheuser-Busch, extending its existing long-term relationship.

Under the agreement, CAA Brand Management will work with Anheuser-Busch to manage and develop its consumer products licensing program worldwide.

“Anheuser-Busch proudly leads the #1 beer portfolio in terms of brand power, and we have an exciting opportunity to expand its reach across the broader consumer products sector. By deepening our partnership, we can tap into our global platform and expertise to enhance their brand presence in new markets. We are actively pursuing innovative partnerships across a wide range of categories, including apparel, accessories, footwear, HBA, food, collectibles, home goods, and more,” said Perry Wolfman, CEO, CAA Brand Management.

ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.

ABOUT CAA BRAND MANAGEMENT
CAA Brand Management is a leading brand development and management business, helping clients define and execute their strategic growth initiatives across a broad spectrum of consumer products. By partnering with best-in-class manufacturers and retailers, CAA Brand Management expands brands beyond their core offerings into new categories, territories, and experiences, maximizing reach and generating meaningful revenue. With more than three decades of operating experience in consumer product partnerships and licensing and offices spanning 20 countries worldwide, CAA Brand Management builds innovative, revenue-generating, brand extension programs for many of the world’s most iconic brands.

CAA Brand Management is the licensing and consumer products division of Creative Artists Agency, a leading brand, entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. For more information, please visit: www.caabrandmanagement.com