LOS ANGELES – Creative Artists Agency (CAA) today announced that CAA Brand Management has reached an agreement to acquire Beanstalk, a world-class brand licensing agency with deep expertise across multiple industry sectors, including food and beverage, consumer packaged goods (CPG), home improvement, entertainment, and gaming. The combination brings together two industry leaders with shared values, complementary strengths, and a unified vision for the future of brand expansion and management. Financial terms of the transaction were not disclosed.

Founded in 1992, Beanstalk has long been recognized as a pioneer in the brand licensing industry, helping brands and manufacturers develop transformative consumer products and experiences that extend their reach, enhance their market position, and build stronger connections with consumers. Beanstalk’s client roster includes many iconic Fortune 500 companies and other beloved brands, offering a full array of brand extension services that translate and build brand equity into innovative and enduring licensing programs. Beanstalk will be integrated into CAA Brand Management, one of the leading agencies globally, forming the world’s largest brand development and licensing agency.

“CAA Brand Management and Beanstalk share a common belief in the power of creativity, collaboration, and integrity to create lasting brand value,” said Perry Wolfman, Chief Executive Officer, CAA Brand Management. “We have long admired Beanstalk’s reputation for excellence and their dedication to client service. Bringing our teams together integrates two industry leaders that view brand stewardship not as a transaction, but as a trusted partnership grounded in purpose and performance.”

“This combination represents a tremendous opportunity to accelerate growth for our clients,” said Noah Gelbart, President, CAA Brand Management. “Together, we can offer deeper category expertise, a broader global footprint, and greater strategic innovation. By combining our complementary capabilities, we are creating a platform that can unlock new value and opportunity for brands in every corner of the world.”

“When two forces of creativity unite, the possibilities don’t just grow, they multiply,” said Allison Ames, Chief Executive Officer of Beanstalk, who will become Co-President of CAA Brand Management. “Our companies share a deep commitment to client excellence and a long-term vision for what brand management can achieve. Together, we’re not just shaping the future of brand licensing – we’re redefining it. I am very excited about amplifying our impact and setting a new standard of leadership in our industry.”

This acquisition by CAA marks a pivotal moment in the evolution of brand licensing and management, one that will disrupt the traditional agency model and set a new playbook for how brands grow, connect, and thrive in today’s dynamic consumer landscape.

About CAA Brand Management
CAA Brand Management is a leading brand development and management business, helping clients define and execute their strategic growth initiatives across a broad spectrum of consumer products. By partnering with best-in-class manufacturers and retailers, CAA Brand Management expands brands beyond their core offerings into new categories, and territories, maximizing reach and generating meaningful revenue. With more than three decades of operating experience in consumer product partnerships and licensing, and with offices spanning 20 countries worldwide, CAA Brand Management builds innovative, revenue-generating, brand extension programs for many of the world’s most iconic brands.

CAA Brand Management is the licensing and consumer products division of Creative Artists Agency (CAA), a leading brand, entertainment, and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.

The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, form brand management and marketing services divisions, and launch a family office advisory practice, among other innovations. Named Most Valuable Sports Agency by Forbes for 10 consecutive years, CAA represents more than 3,000 of the world’s top athletes in football, baseball, basketball, hockey, and soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of property sales and sponsorships, media advisory, brand consulting, venue development and strategic advisory, and executive search. For more information, please visit: www.caa.com