Los Angeles — CAMP, The Family Experience Company, announced that it will bring its popular immersive adventure to Los Angeles this summer.  Starting on August 2nd, CAMP invites families to dive into a world of wonder at this extraordinary immersive and musical experience, inspired by Disney’s “The Little Mermaid.” The show will open at CAMP’s West Coast Flagship location at Westfield Century City. Limited tickets are available starting today and can be purchased here; families are encouraged to purchase early.

Behind CAMP’s signature Magic Door, families will explore a 5,300-square-foot undersea world inspired by the 2023 film and created in collaboration with Disney. With live music, puppetry, and magic, there’s something for everyone. Come to CAMP to:

• Sing and dance with live musicians playing your favorite songs from Disney’s The Little Mermaid, including Under The Sea, Part of Your World, Kiss The Girl and Poor Unfortunate Souls. 
• Visit King Triton’s Palace — take a seat on his throne and control the seas with the power of Triton’s trident
• Enter Ariel’s Grotto and embark on a scavenger hunt for gadgets and gizmos a-plenty.
• Slide through Ursula’s dark lair and watch a magic show
• Explore an abandoned shipwreck — climb cargo net tunnels up to a crow’s nest and unlock treasure chests below deck.
• Shop exclusive Disney The Little Mermaid x CAMP co-branded apparel and accessories in the Beachside Market.

“We are thrilled to bring our latest immersive show, which received an incredible response during its debut in Atlanta last year, to Los Angeles families this summer,” said Jenica Myszkowski, CAMP’s CEO. “This show is designed to captivate and delight audiences of all ages making it the perfect end-of-summer family outing! We are excited to share this immersive under the sea adventure with our fun-loving Los Angeles community and look forward to seeing families continue making memories at CAMP!”

Inspired by the film, CAMP and Disney created an exclusive co-branded collection of apparel and accessories available at CAMP stores nationwide and on camp.com. Featuring shimmering sequins and jewel-tone purples and greens, this collection of accessories, including jewelry and clothing, brings underwater magic to any young mermaid. A standout of the collection is the Magic Mermaid Skirt, which (with a snap) visibly transforms from a frilly organza skirt into a longer, sequin-covered mermaid tail.

Disney The Little Mermaid x CAMP will be in Los Angeles for a limited time before moving to another CAMP location. Families can also visit Disney Encanto x CAMP in Washington, D.C. CAMP participated in the 2021 Disney Accelerator, a business development program designed to accelerate the growth of innovative companies worldwide. For more information, visit camp.com and follow @campstores and hashtags: #DisneyTheLittleMermaidxCAMP #campstores #DisneyTheLittleMermaid. Digital assets can be found here.

About CAMP
CAMP is the destination for young families. Since 2018, CAMP (The Store with The Magic Door) has created extraordinary immersive retail experiences like Bluey x CAMP, Encanto x CAMP, and Trolls x CAMP, inspiring and engaging families through its unique combination of play, product, and performance. CAMP operates seven retail locations in Atlanta, California, Chicago, Massachusetts, New York, Texas, and Washington, D.C. For more information, visit camp.com or follow along @campstores.

About Disney’s “The Little Mermaid”
“The Little Mermaid,” visionary filmmaker Rob Marshall’s live-action reimagining of Walt Disney Animation Studios’ Oscar®-winning animated musical classic, opened in theaters nationwide in May 2023. “The Little Mermaid” is the beloved story of Ariel, a beautiful and spirited young mermaid with a thirst for adventure. The youngest of King Triton’s daughters and the most defiant, Ariel longs to find out more about the world beyond the sea and, while visiting the surface, falls for the dashing Prince Eric. While mermaids are forbidden to interact with humans, Ariel must follow her heart. She makes a deal with the evil sea witch, Ursula, which gives her a chance to experience life on land but ultimately places her life – and her father’s crown – in jeopardy.