WHAT:  

The Care Bears are celebrating another year of sharing and caring on the brand’s nationally recognized “Share Your Care” Day, a Care Bears-inspired nationally recognized holiday that encourages all Care Bears fans to engage in actions that showcase love, friendship, acceptance, and kindness. This year, Care Bears will be partnering with Born This Way Foundation to amplify their mission to support youth mental health and work with young people to build a kinder and braver world.

WHEN:  

“Share Your Care” Day started on Friday (Sept. 9) was celebrated through Sunday (Sept. 12).

WHERE:  

The Care Bears will be making special appearances at Born This Way Foundation’s partner organizations Mindful Littles and Precious Dreams Foundation on Thursday, September 9. The Care Bears will engage in community-building activities and arts and crafts projects with the young children and families that benefit from the services offered by these wonderful nonprofits as well as give out Care Bears’ plush generously donated by Basic Fun! and special Care Bears’ product provided by Handcraft, Highpoint, Centric, and Concept 1.

The Care Bears will also be making special appearances open to the public at the interactive immersive experience FOMO Factory Friday, September 10 (4-7p CT) and Saturday, September 11 (2-5p CT), and at Rodeo39’s renowned food market on Saturday, September 11 (12-4p PT).

FOMO Factory will be donating 10% of ticket sales to Born This Way Foundation from Thursday, September 9 through Sunday, September 12. Rodeo39 food partners Banh Xeo Boys, Beleaf Burgers, Bestea, Nandomo by Hironori, and My First Kiss will also be donating 10% of proceeds to Born This Way Foundation from Thursday, September 9 through Sunday, September 12.

Follow along on @carebears Instagram for live updates!

HOW TO DONATE:     

Donations can be made to Born This Way Foundation here.

QUOTES:     

“At Cloudco Entertainment, ‘Share Your Care Day’ is a truly special day. This year, we’re especially honored to be collaborating with Born This Way Foundation and their mission to support the wellness of young people and empower them to build a kinder, braver world. We’ve invited our fans and partners across the globe to amplify the message of sharing and caring and pledge to become honorary ‘Kindness Keepers’.” – Kristeen Tibbits, Cloudco Entertainment, Head of Marketing

“Born This Way Foundation is honored to be joining Cloudco Entertainment, and Care Bears for this year’s Share Your Care Day amidst our largest annual #BeKind21 campaign, which invites folks from around the globe to practice kindness toward yourself and others each day from September 1 to September 21 to build kinder, more connected and caring communities. Kindness is essential for mental wellness, and we’re honored to share the power of it with young people today and every day.” – Maya Enista Smith, Born This Way Foundation, Executive Director

ABOUT CLOUDCO ENTERTAINMENT:   

Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Packages from Planet X™, Twisted Whiskers™, Buddy Thunderstruck™ and its newest IP, Tinpo™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love.

ABOUT CARE BEARS™:

Introduced in 1982 through consumer products, greeting cards, and later an animated CGI television show, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages love these huggable bears from Care-a-Lot who inspire all to have fun, share and care. No strangers to television screens, they first appeared in their own television specials in 1983 and 1984, and then made the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. They got their first television series from 1985 to 1988, which is currently available to watch on Netflix. Care Bears & Cousins, a Netflix original series, launched in fall 2015, and continues to delight fans around the world. Care Bears: Unlock the Magic, a 2D animated series featuring a new look and home for the bears, launched early 2019 on Boomerang.

ABOUT BORN THIS WAY FOUNDATION:

Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, supports the mental health of young people and works with them to build a kinder and braver world. Through high-impact programming, youth-led conversations, and strategic, cross-sectoral partnerships, the Foundation aims to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health. Learn how the Foundation encourages people to practice kindness towards themselves and their communities at bornthisway.foundation and its storytelling platform Channel Kindness at channelkindness.org.