Carlin West Agency to Represent Mr. Nussbaum, Where Learning Meets Fun
MrNussbaum.com Educational Content to be Pre-loaded
On Kurio7 Family Tablets Worldwide
New York – September 10, 2012 – Carlin West Agency LLC (CWA), a creative shop of brand custodians, marketers and licensing strategists, announces today that it has been named agency of record for popular K-8 education site MrNussbaum.com and the Mr. Nussbaum brand. MrNussbaum.com is home to more than 100 free educational games, covering subjects from mathematics and language arts, to science and social studies, and thousands of free educational activities. The high-trafficked website gets six million page views and 800 thousand unique visitors per month. CWA is actively seeking strategic licensing partners from hard goods to multi-media and publishing as it grows the brand’s awareness and shares its inspirational message to make learning accessible and fun for kids worldwide.
CWA also announces its first global content partnership for Mr. Nussbaum. Educational games from MrNussbaum.com, including “Speed Math,” “Conquer the States,” and “Around the World” are now available as free pre-loaded apps on the new Kurio7 tablet, the ultimate Android tablet for families. Kurio7 is being introduced in select countries around the world just in time for Back to School season. In the U.S., Kurio7 is distributed by toymaker Techno Source, a division of LF Products (a Li & Fung company).
“Mr. Nussbaum is a modern day ‘Mr. Rogers’,” says Carlin West, Chief Fun Officer, CWA. “He has selflessly dedicated his life to teaching and through MrNussbaum.com has enriched the lives of so many students—both in his real classroom and virtually. We share in Mr. Nussbaum’s mission, and plan to bring his unique educational content to life for kids in a dynamic multi-platform way.”
MrNussbaum.com was created in 2002 by Greg Nussbaum, an elementary school teacher in Fairfax County, VA, who wanted to supplement his students’ classroom learning in a fun engaging way. Mr. Nussbaum taught himself how to code and developed a website with free interactive games and activities that creatively combine fundamental learning principles with kids’ entertainment. For example, in “War Pretzels,” kids choose their pretzel contender and show their strength in an arm wrestling match by solving math equations.
“MrNussbaum.com is an academic amusement park for kids,” says Greg Nussbaum, the Mr. Nussbaum, or “Mr. N” as he is called by his students. “My goal is to get kids everywhere excited about learning, and to provide teachers and parents across America with an online educational resource that allows them to enrich their students’ Common Core Standards-based learning.”
MrNussbaum.com also offers teachers, homeschoolers and parents a low-cost premium subscription option with enhanced capabilities. They can create virtual classrooms, enroll their students, create quizzes and reading assignments, share documents, set up education-based tournaments among multiple students and more. For individual classrooms or schools, the cost is just $2.00 per registered student per year (for every ten students registered, one free student subscription is awarded). The at-home subscription is $25.00 per year for up to four students.
About Carlin West Agency, LLC
Carlin West Agency, LLC (CWA), based in New York City, was founded in fall of 2010 to offer brands a new alternative to the traditional licensing model. The company works closely with brand partners to incubate brands, create innovative products and smart brand extensions, and secure strategic licensing partnerships.
CWA’s brand portfolio ranges from home-grown properties to pop culture icons, including Squinkies®, Vamplets™ presents Nightmare Nursery of Gloomvania, Mr.Nussbaum.com™ and Herotopia™, among others. The company stays ahead of the latest trends and is known for spotting the next “it” thing.
CWA was founded by branding expert Carlin West who brings passion, creativity and more than 15 years of experience building and licensing mega brands, including Pokémon™, Yu-Gi-Oh! ™, Cabbage Patch Kids®, and The American Kennel Club™, to name a few. Together with business partner Andrew Borden, a successful serial entrepreneur with diverse business interests, they have assembled a talented creative team of brand custodians, marketers and licensing strategists.
# # #
Founder & CEO