Ben 10 Fans Enlisted to Help Save the Universe and Win Ultimate Trip in Brand’s First Cross-Category Promotion!
Cartoon Network’s Ben 10 needs your help! Through a first-of-its-kind program for the brand announced today, Cartoon Network Enterprises, the licensing and merchandising arm of the network, has partnered with Bandai America Incorporated and D3Publisher to create a promotion so big, it needs to enlist the help of all Ben 10 fans: the Ben 10: Become a Plumber, Save the Universe sweepstakes.
Starting today, fans are encouraged to go online to a custom website – helpBen10.com – to participate in a series of missions that, once completed, will get them inducted into the secret Plumbers Society, as featured in the hit Cartoon Network original series, Ben 10 Ultimate Alien. Fans completing all 10 missions will receive a limited edition Plumbers Badge. Upon completing each mission, kids will be entered into a sweepstakes to win the ultimate grand prize for any Ben 10 fan: an all-expenses paid trip for three to London to ride the Ben 10: Ultimate Mission roller coaster at the Drayton Manor Theme Park in Tamworth, Staffordshire — plus the winner will have a bonus chance to win $10,000 on top of the grand prize!
To participate in the Ben 10: Become a Plumber, Save the Universe sweepstakes, fans must look for a mystery code inside participating Ben 10 products featuring the sweepstakes call-out on-pack. Each unique code will unlock online missions and put fans in the running for the grand prize. The participating products in this sweepstakes include various toys from Bandai’s Ben 10 toy line, which are available at retail now, and D3Publisher’s BEN 10 Galactic Racing, which will be available this October. The promotion ends February 29, 2012 and the drawing will be held on or about April 9.
To get fans started on their quest, CNE, Bandai and D3Publisher are giving away the first code in the mission for free! Enter BB9888A100 to try it for yourself.
For a complete list of official rules and to learn more about the Ben 10: Become a Plumber, Save the Universe sweepstakes, please visit helpBen10.com.
About Cartoon Network Enterprises:
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as the exclusive global licensing agent for the full portfolio of brands from Spin Master Ltd., as well as Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to
6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
About Bandai America Incorporated:
A leader in developing engaging, quality toys that capture children’s imaginative spirit and provide endless “Fun For The Future,” Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children’s toys and interactive entertainment today. The Bandai America brand family includes Power Rangers®, ThunderCats™, Ben 10™ and Pocoyo™, among other boys, girls, preschool and hobby product lines. Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass three strategic business units: Toys and Hobby, Amusement Facility and Contents. The company is headquartered in Cypress, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.
Ben 10 Ultimate Alien: TM and © CARTOON NETWORK.
Power Rangers: ® and © SCG Power Rangers LLC.
ThunderCats: TM & © Warner Bros. Entertainment Inc. and Ted Wolf. (s11)
Pocoyo: TM & © 2005-2011 Zinkia Entertainment S.A.
About D3Publisher:
D3Publisher is a leading video game publisher for the Wii™system, Nintendo DS™ and Nintendo 3DS™ handheld systems, the PSP® (PlayStation®Portable) system, PlayStation®2 computer entertainment system, PlayStation®3 computer entertainment system, and the Xbox 360® video game and entertainment system from Microsoft. D3Publisher has operations in the U.S., and Japan. The company also owns development studio Vicious Cycle Software, Inc., and its technology platform, Vicious Engine 2™. For more information about D3Publisher and its products, please visit: www.d3publisher.us.
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All other trademarks are the property of their respective owners. All rights reserved.
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CONTACT:
Lauren McCabe
Cartoon Network Enterprises
(212) 275-6882
lauren.mccabe@turner.com
Katie O’Neill
Weber Shandwick for Bandai America Incorporated
(310) 854-8238
koneill@webershandwick.com
Mika Ortiz
D3Publisher of America, Inc.
(310) 231-8866
m.ortiz@d3p.us