London & Florence, Thursday 18th January 2018: Following the swathe of new fashion partners assembled for The Powerpuff Girls in 2017, Turner’s Cartoon Network today adds another great collaboration to the portfolio – this time with international children’s wear trade fair, Pitti Bimbo. The event kicks off today and marks one of the first celebrations of the iconic The Powerpuff Girls’ 20th Anniversary.
On display at Pitti Bimbo from today are a collection of The Powerpuff Girls “Mini-Me” concepts created by well-known young designers, The Dots, I’m Isola Marras by Efisio Marras, Bad Deal and Core Sine Labe Doli – selected and coordinated by Italian fashion designer Alessandro Enriquez. Each designer has created a capsule collection inspired by the super-cute, super-fierce, superhero sisters, with items ranging from t-shirts and dresses to handbags and accessories.
Johanne Broadfield, VP of Cartoon Network Enterprises EMEA said: “The Powerpuff Girls is one of the most enduring Cartoon Network brands of all time and continues to resonate strongly with fans across the globe. It’s also proved to be a brand that inspires designers and we’re excited to be partnering with Pitti Bimbo to cement the girlsas fashion icons for 2018 and beyond.”
The partnership builds on a strong line-up of global and regional fashion collaborations, including Moschino, Fyodor Golan, Bizuu, Saucette and Raisa&Vanessa, who have created collections inspired by The Powerpuff Girls over the past few years.
Pitti Bimbo takes place in Florence, Italy from 18th – 20th January 2018.