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Cartoon Network Unveils Lineup of New Toy Partners and Products for Adventure Time!

02-15-2013

Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, has unveiled a robust, truly mathematical lineup of hard-lines partners and new products for its Emmy® Award-nominated series and top-selling brand, Adventure Time. Featuring a Land of Ooo twist on some classic favorites – as well as new products from existing partners – these soon-to-be “must-have” toys, games and puzzles based on the adventures of Finn and Jake will debut at retail beginning this spring and with rollouts scheduled throughout the year. The announcement was made by Pete Yoder, vice president of consumer products, North America for CNE, to kickoff the American International Toy Fair industry trade show in New York City.
Adding to the fantastic line of products already at retailers nationwide, new Adventure Time toys and games include:
*New partner USAopoly debuts two new games that merge the popular world and characters from Adventure Time with classic and iconic favorites, as it introduces MONOPOLY®: Adventure Time Collector’s Edition and MEMORY CHALLENGE Adventure Time Edition this spring. MONOPOLY: Adventure Time Collector’s Edition includes 22 iconic locations from the Land of Ooo and six collectible tokens all derived from the hit series and created in conjunction with the Adventure Time show team, while the MEMORY CHALLENGE Adventure Time Edition game includes 56 character cards and 16 item cards that offer a unique twist on a traditional game.
*Jazwares will bring new items to its popular Adventure Time toyline available at mass retailers nationwide, including role play items like Finn and Fionna Hats and Jake and Lumpy Space Princess Role Play Glasses, as well as new 3” figures and comic book packs, and an expanded offering of consumer electronics including a collection of Adventure Time headphones, earbuds, a Beemo-inspired mini speaker and much more.
*Funko will expand upon its lineup of super-stylized vinyl figures in the Adventure Time Pop! Series, which includes Finn, Jake, Ice King, Lumpy Space Princess and Marceline, each available for $12. New characters will be added in the coming months, and all can be found at Hot Topic retailers nationwide.
*New this year, Briarpatch will debut a series of Adventure Time-themed games and puzzles, ranging from the Adventure Time Epic Gassy Jake Game and the Everything Burrito Game, to puzzle and travel game assortments. Available for kids ages five and up, the products from Briarpatch will debut this spring with new products being released throughout the year.
“As we continue to build the Adventure Time consumer products program, we remain committed to finding the best partners to create the right products that can bring the appeal of the series, its characters and unique voice to life in a way that really resonates with our fans,” said Yoder. “From iconic favorites like MONOPOLY to a collection of vinyl toys and new twists on old favorites, this new assortment of products will continue to deliver a great experience to Adventure Time fans of all ages.”
Created by Pendleton Ward, the Adventure Time television series is an original animated comedy from Cartoon Network that follows the everyday adventures of unlikely heroes Finn the Human and his best friend, shape-shifting dog Jake, as they travel across the Land of Ooo and encounter its unique inhabitants. Whether it’s saving Princess Bubblegum, defeating zombie candy, mocking the “oxy-moronic” Ice King, or rocking out with undead music wiz Marceline the Vampire Queen, with Finn & Jake it’s always Adventure Time! With a robust consumer products program available at retail, led by toys, publishing, apparel, DVDs and more, new episodes of the top-rated series debut on Cartoon Network on Mondays at 7:00 p.m. (ET/PT).
About Cartoon Network Enterprises
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Adventure Time, Regular Show, The Amazing World of Gumball, The Powerpuff Girls, Adult Swim and more. CNE also serves as the exclusive global licensing agent for LazyTown Entertainment and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com) is the #1 U.S. television network among boys 6-11. Currently seen in 99 million U.S. homes and 168 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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CONTACT:
Lauren McCabe
Turner Broadcasting System, Inc.
(212) 275-6882
lauren.mccabe@turner.com

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