The fan-favorite collab is back with even more kawaii magic as new Sanrio characters make their debut in the Toca Boca universe

Toronto, Canada —  Spin Master Corp.’s Toca Boca is launching its second in-game collaboration with Sanrio, bringing beloved characters to Toca Boca World.

Hello Kitty and Kuromi return on October 7 this time with Cinnamoroll, Pompompurin, and Keroppi.

Following the success of Hello Kitty’s first integration into the award-winning digital game, which saw over 292 million in-app gifts redeemed and 50 million uses of Hello Kitty collab items, Toca Boca and Sanrio are expanding the experience with a brand-new Style Pack and Furniture Pack – both filled with character-inspired items and playful details. Fans can also enjoy a month-long gifting event featuring ten adorable free gifts.

“Toca Boca World and Hello Kitty are a natural fit—two globally recognized brands grounded in creativity, playfulness and self-expression,” said Mathilda Engman, Head of Creative & Brand at Toca Boca. “This collaboration stands out because of the shared community of fans and players. We saw amazing organic engagement and user-generated content from the community during the first collaboration reflecting a genuine emotional connection. That kind of authentic fan response provides a powerful foundation for bringing these beloved icons into the game in a way that feels both fresh and culturally relevant.”

Players can explore:

• A party-ready Style Pack
• A fun-filled Furniture Pack
• A month-long free gift event

Each item is inspired by the Sanrio characters’ unique personalities and styles. Whether players choose to dance the night away at a Kuromi-inspired party or host a perfect Pompompurin-style brunch – the collab has everything players need to dress up, decorate and celebrate together with friends!

“Sanrio is delighted to expand our partnership with Toca Boca and introduce more of our characters to this expressive, imaginative world,” said Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc. “Hello Kitty and her friends have always inspired fans to celebrate friendship, kindness and creativity – values that also resonate deeply within the Toca Boca community. This collaboration gives fans new ways to create, express themselves and share joyful moments all in a space that feels uniquely their own.”