Mumbai — Celio, the renowned French menswear brand celebrated for its effortless, contemporary style, is thrilled to announce the India launch of Pokémon capsule collection. The line-up collection is set to ignite nostalgia and excitement among fans, taking them on a fashionable trip down memory lane.

From watching Anime to flaunting themed merchandise, Pokémon has long been a cherished part of childhood for many. The collection features fashion-forward styles tailored for men who are young at heart. Each piece celebrates the world of Pokémon, blending iconic Pokémon with Celio’s signature aesthetic.

The licensed collection is put together by Dream Theatre, one of The Pokémon Company’s representative agencies in India.

Collection Highlights Include:

• Celio Men Yellow Pikachu Cotton T-Shirt: The front displays a minimalist Pikachu face with its Pokédex number, while the back showcases a vibrant full-body image of Pikachu with electric sparks and Japanese katakana spelling “Pokémon.
• Celio Men Sky Blue Printed Cotton T-shirt: Showcasing original favorites like Bulbasaur, Charmander, and Squirtle in a group illustration, with the “Pokémon” text underneath them.
• Celio Men Beige T-Shirt: The front features a minimalist design with a small “Pokémon” text and a Poké Ball icon. The back of the T-shirt is the main highlight, showcasing three circular illustrations of Pokémon: Lucario, Gengar, and Charizard.
• Celio Men Green Printed Cotton Shirt: This T-shirt features a subtle, light green color and prominently displays Pikachu surrounded by some grass and Poké Balls.
• Celio Men Multi Printed Regular Fit Cotton Shirt: This short-sleeved Pokémon shirt features motifs of Pikachu on a white background. The design covers both the front and back.

Retailing from ₹1,499 onwards, the collection is available in a mix of oversized and regular fits, making it a perfect blend of comfort and trend. With a strong emphasis on authenticity, Celio ensures that all merchandise is officially licensed, offering fans high-quality, collectible fashion. With this exciting collection, Celio goes beyond nostalgia, revamping menswear fashion by merging pop culture with the ethos of the brand.

Speaking on the launch of the collection, Mr. Rejoy Rajan, Head of Marketing & PR at Celio India, said: “The Pokémon collection is a tribute to our childhood favourites, a brand that has stayed with us well beyond our early years. It continues to be a phenomenon among teens and adults alike. At Celio, we are committed to promoting art and culture through fashion in the most respectful and authentic way possible. That’s why we only offer officially licensed merchandise. We hope this collection encourages fans to wear their favourite Pokémon characters and cherish the attachment they feel.”

“We are delighted to work with CELIO and bring this fabulous on-trend Pokémon range to fans. It’s always been our endeavour to work with best-in-class partners and our continuing association with CELIO on Pokémon is a testimony to the same”, says Jiggy George, Founder and CEO, Dream Theatre.

The Pokémon Capsule Collection is now available at Celio stores in India and online.

About Dream Theatre
Dream Theatre leverages the power of licensing to CREATE, REPRESENT, and DISTRIBUTE iconic brands in South Asia. These brands are focused on Entertainment, Sports, Lifestyle, and Corporate brands businesses. Dream Theatre represents The Pokémon Company, Sanrio, FIFA, Little Singham, and KFC, amongst other iconic brands, for licensing and merchandising in India and South Asia. Dream Theatre represents ChuChu TV, one of the most popular kids’ networks of channels on YouTube, globally for their licensing and merchandising portfolio. The company manages content syndication for key brands and creates and retails products via Dream Theatre group companies.

About Celio
Celio is a French menswear brand and is present across 1100 stores in 50 countries. It carries the latest international range in India of casual wear, denim wear & smart work wear through its exclusive 71 standalone stores and more than 700 shops in leading departmental stores. Decoding trends, to offer smart and contemporary menswear, is the brand’s forte. Showcasing collections oriented to the different moments of a man’s life, Celio captures effortless style for men. Shop at www.celio.in