Cellairis Partners with Australian Singing Sensation Cody Simpson
ALPHARETTA, GA (July 9, 2013) – Cellairis, the world’s largest franchised wireless accessory company, today announces their much anticipated celebrity collection, Cellairis by Cody Simpson. The limited edition mobile accessories designed in conjunction with the pop superstar are now available online and will be available in select Cellairis retail locations worldwide later this summer.
“We are thrilled to be working with Cody Simpson on this new celebrity collection,” says Joseph Brown, Co-Founder and President of Cellairis. “Our mobile devices are essential in day-to-day communication, especially with someone like Cody who is often on the road and needs to stay connected to his ever-growing fan base. These cases offer protection and personality, and we’ve truly enjoyed working with Cody throughout the design and development process.”
Cody Simpson’s debut line of mobile accessories introduces 26 protective cases featuring Cody Simpson imagery, beach inspired graphics, stylish motifs in vibrant colors and faux wood textures of a guitar and surfboard to represent his favorite pastime and love of music. Available in iPhone 4 (slim or protection), iPhone 5 (slim or protection), iTouch 5 and Samsung Galaxy 3, cases are priced at $24.99 -$29.99 each.
“I’m so excited to be partnering with Cellairis on this collection,” says Cody Simpson. “I’m always looking for different ways to share my story with my fans and designing these cases with them in mind was another way for me to communicate with them. Growing up on the coast of Australia, I was constantly outdoors and at the beach, and the images and graphics you see are all inspired by my surfer’s lifestyle.”
With the addition of this new celebrity collection, Cellairis continues to demonstrate a commitment to building strategic partnerships with influential, like-minded brands. To date, Cellairis has introduced successful collections such as Cellairis by Justin Bieber, Cellairis by Elle & Blair- a collaboration with popular fashion and beauty bloggers, Elle & Blair Fowler as well as LK, a collection of luxury mobile accessories in conjunction with model and entrepreneur, Lily Kwong.
Cellairis by Cody Simpson is available now at www.cellairis.com  and at merchandise tables on Cody’s current “Paradise Tour.”
For Cody Simpson licensing inquiries, please contact Sara Nemerov, SVP and Head of Global Consumer Products and Brand Licensing, at firstname.lastname@example.org or Jasen Wright, Director, Global Consumer Products and Brand Licensing, at email@example.com.
ABOUT CELLAIRIS FRANCHISE INC.
Offering a broad range of wireless accessories, Cellairis Franchise, Inc., based in Alpharetta, GA., recognizes the importance of image. Cellairis locations worldwide offer a vast selection of innovative and fashion-forward accessories, as well as specialty services like phone repair, at mall-based kiosks and inline stores throughout North America, South America and Europe. Operating a unique franchise model, Cellairis delivers exceptional, personalized service online and at their convenient cutting-edge store locations. They were recently ranked #87 on Entrepreneur Magazine’s “Top 500 Franchise List” and #8 on Atlanta Business Chronicle’s “Top Atlanta-based Franchises List” www.cellairis.com . Life Meets Mobile.
ABOUT CODY SIMPSON
With over 5.1 million Twitter followers, over 5 million Facebook likes and more than 140 million YouTube views, 16-year-old pop star Cody Simpson is already a teen phenomenon. Simpson, who will release his sophomore album “Surfers Paradise” on July 16th which features the first single “Pretty Brown Eyes,” is currently on a major North American headline tour and will rejoin Justin Bieber on Bieber’s “Believe Tour” at the end of the month. Simpson will also release his first book, entitled “Welcome To Paradise: My Journey.” Featuring never-before-seen photos and exclusive details about Cody’s incredible life on and off stage, the official autobiography will be published by HarperCollins on October 24th. For more information on Cody Simpson please visit www.codysimpson.com .
AMY LAUDICANO | Publicity | ATLANTIC RECORDS
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