Fair Lawn, NJ – CHARM IT!, the premier charm jewelry brand for girls, is thrilled to announce its new collaboration with the iconic Care Bears™ brand. This partnership combines CHARM IT!’s signature playful style with the beloved world of Care Bears, creating a colorful, collectible collection that celebrates friendship, positivity, and self-expression.

The CHARM IT! x Care Bears collection features collectible charms and accessories inspired by the heartwarming and colorful characters from Care-A-Lot. From Cheer Bear’s cheerful rainbow to Grumpy Bear’s signature cloud, each charm captures the magic of the Care Bears and their enduring message of love, kindness, and care.

“The Care Bears have always been synonymous with kindness and positivity—values that perfectly align with CHARM IT!’s mission of empowering girls to express themselves,” said Renee Levy Klarreich, President of High IntenCity. “We are beyond excited to bring this collection to life and hope that it brings a little extra joy and care into the lives of our collectors!”

“Care Bears has been a beloved part of pop culture for generations, inspiring fans of all ages with messages of love and friendship,” said Piper Grandinetti, Licensing Manager at Cloudco Entertainment. “Partnering with CHARM IT! allows us to bring these cherished characters into a new, collectible format that perfectly complements the brand’s spirit. We’re excited to see fans mix, match, and wear their favorite Care Bears in a whole new way!”

The CHARM IT! x Care Bears collection will be available exclusively at select specialty retailers and online at www.charmit.com starting March 1, 2025.

ABOUT HIGH INTENCITY
High IntenCity Corp. was founded with a mission: to inspire girls to express their individuality through creativity. Since 1993, our extraordinary team has been creating fun fashion jewelry for girls worldwide. Talented, dynamic and energetic define us.  Passion, creativity and imagination drive us.  Empowering girls with the gift of self-expression continues to inspire us. CHARM IT!, our premier charm jewelry brand for girls revolutionized and modernized the classic charm bracelet in 2000 and continues to be an industry leader today. Our fun and innovative collection of charms and accessories make CHARM IT! an experience brand that encourages creating, collecting, trading, and more. Design is key, love is in the details, quality is priority and safety is our commitment.  CHARM IT! is available worldwide and sold exclusively at independent specialty retailers and premium department stores.

ABOUT CLOUDCO ENTERTAINMENT
Cloudco Entertainment (formerly American Greetings Entertainment) is a family and children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment creates, develops, and produces multi-platform entertainment franchises across all media channels and creates a wide-range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.

ABOUT CARE BEARS™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and Max via its Cartoonito preschool block. In 2022, the Care Bears celebrated 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new toys with Basic Fun.