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CHIA PET® and Los Angeles Based Chinatown Market Introduce their Smiley® Basketball Chia Pet®! image

CHIA PET® and Los Angeles Based Chinatown Market Introduce their Smiley® Basketball Chia Pet®!

Take your love for gardening to the next level with the Chinatown Market Smiley® Chia Pet collection! 

Chia Pet and Chinatown Market have teamed up to create a Chia Pet based on their iconic Smiley® Basketball. In addition to the highly detailed terracotta planter, Chinatown Market will also be releasing a collection of apparel to accompany the drop.

This limited release of the Smiley® Basketball Chia Pet and collaborative apparel capsule will be sold exclusively through thechinatownmarket.com.

“We love to work on projects that are unexpected, especially when they bring joy to the world,” said Michael Cherman, Creative Director of Chinatown Market.  “When we had the initial conversation about doing something with Chia Pet, I knew we needed to create a planter out of our classic Smiley Basketball.  We hope the fans have as much fun putting some greenery around their homes, as we did making it!”

The collaboration was put together by Chinatown Market’s Licensing Agent, Jason Kletzky, President of Collaborations Licensing.

About JEI
Joseph Enterprises, Inc. is a consumer product company that designs and distributes novelty, home, and garden products. JEI is a wholly owned subsidiary of National Entertainment Collectibles Association (NECA).

About Chinatown Market
Chinatown Market is a lifestyle brand that moves at the speed of the internet to mash up pop culture and streetwear in a powerful combination made deadly with collaborations with some of the industry’s biggest players. Its limited-edition drops generate products and ideas that move from concept to sell-out in just a few hours by designing, producing and launching product in real time from its DTLA atelier.

Chinatown Market removes the barriers between good ideas and successful business by blurring the line between collaborators and customers. It helps creatives, dreamers and misfits bring their ideas to market, providing entry into the exclusive worlds of design and streetwear with education, resources and mentoring.

Chinatown Market was founded by Mike Cherman, who got his professional start with a guerilla campaign that caught the attention of sneaker industry god Jeff Staple and briefly landed him in jail. Cherman went on to design the KITH logo, hone his skills at Nike’s 255 Custom Lab and launch cult streetwear brand ICNY.

Mike’s hustle came together in Chinatown Market, which launched in 2016.

Chinatown Market has attracted top collaborators like Converse, Puma, Lacoste and Cole Haan and celebrity fans that include Erykah Badu, YG, Jay-z and LeBron James.

About Smiley
Smiley was created in 1972 by French journalist Franklin Loufrani, who launched a happiness promotion in the France Soir newspaper, using the Smiley icon to highlight good news stories.

For nearly 50 years The Smiley Company has shaped the way we share happiness and express ourselves through iconic products found all over the world. Smiley is an evergreen lifestyle brand that has influenced musical generations, social movements, popular culture and the pursuit of happiness.

Almost five decades later, Smiley has become more than just an icon, a brand and a lifestyle: it is now a spirit and a philosophy, reminding people just how powerful a smile can be.

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