Summer 2022 Kids Meal Book Promotion to Commence July 2022

Phoenix, AZ, —  Chick-Fil-A is partnering with Diane Alber to include five bestselling titles from her Scribble book series for the 2022 Kids meal book promotion.  Alber is a prolific picture book author and illustrator whose titles regularly top Amazon’s best-selling lists.  Her slate of over 50 children’s books addresses social-emotional learning topics and is on track to sell three million units in 2022.

The five books chosen for the promotion are—I’m Not Just a Scribble…, Scribble Stones, Splatters, Snippets, and Invisible Scribble —all featuring inspiring stories that teach kindness, inclusion, teamwork, and perseverance in a fun and colorful way. The books will be available in more than 2700 restaurants and in 47 states, Washington, D.C., Puerto Rico, and Canada. The promotion is scheduled to start in July 2022 and run for one month. All the books will come with an activity featuring stickers for children to create their own characters in the back of the book.

“My passion is to create books that help children become the best they can be! I strive to inspire children’s creativity and imagination and help them to identify and manage their emotions. I am excited to partner with Chick-Fil-A because I think it is a wonderful opportunity to bring these fun and engaging stories to children across the country,” commented Alber.

Alber is also the founder of National Scribble Day, celebrated annually on March 27 since 2019. This day was created to share a message of kindness and encourage children to create art regardless of their ability. Over 5,000 schools participated in the celebration in March 2022 and she hopes to double that next year!

Recently, Alber signed a global master toy deal with TOMY International to develop a broad range of branded SEL-focused products. These products will include plush toys, with and without added features and technology, and plastic figures based on A Little SPOT  book series. These toys plan to debut at retail in 2023.   Additionally, multiple titles of Alber’s Never Let a Unicorn series were licensed to Scholastic Book Clubs and Fairs. 

About Diane Alber

Diane Alber has had a passion for art since she held her first crayon at age two, which inspired her to earn a Bachelor of Fine Arts degree. As a wife and a mother of two young, energetic children who love reading, Alber was inspired to start writing and illustrating books when she saw a need for a book that inspired art and creativity in children. Over the last four years, she has published over 50 titles across three series categorized under “Scribble Series,” “A Little SPOT Series” and “Never Let A…Series.” Alber’s popular SCRIBBLE, LITTLE SPOT, and UNICORN characters, capture #1 category spots on Amazon’s best-selling charts often. 

About Chick-fil-A, Inc.

Atlanta-based Chick-fil-A, Inc. is a restaurant company known for the Original Chick-fil-A® Chicken Sandwich and signature hospitality. Represented by more than 170,000 Team Members, Operators, and Staff, Chick-fil-A restaurants serve guests freshly prepared food at more than 2,700 restaurants in 47 states, Washington, D.C., Puerto Rico, and Canada. The family-owned and privately held restaurant company was founded in 1967 by S. Truett Cathy and is committed to serving the local communities in which its franchised restaurants operate.

Known for its leadership and growth opportunities, in 2022, Chick-fil-A was named the Best Employer in America by Forbes and a top company for career opportunities for Black employees by Glassdoor. The company was also awarded the Employee’s Choice by Glassdoor, honoring top CEOs, and was named a Culture 500 Culture Champion in 2020. A leader in customer service, Chick-fil-A was named QSR magazine’s Drive-Thru Restaurant of the Year in 2021. More information on Chick-fil-A is available at www.chick-fil-a.com and @ChickfilANews.