For the first time, Coca-Cola will have its brand translated into glasses and watches

Chilli Beans, the largest specialty of sunglasses in Latin America, joins one of the most iconic brands in history to announce its new collection. The partnership between Coca-Cola and Chilli Beans is unprecedented in the trajectory of both brands and brings a wide range of products to all styles.

Inspired by the details that make up the Coca-Cola brand, the collection brings differentiated models with unique design, details and iconography combining innovation with vintage. Some examples of these elements are: the white and red colors, the glass bottle (KS), the can and the curves of the logo.

The highlights of the collection are the frames with mirrored lenses that reflect the Coca-Cola logo and a watch made of brushed aluminum with dial with 3D art inspired by a brand tin. “This is the collab that promises to make all Coca-Cola fans hallucinating! For those who like to collect items, like me, it’s the perfect time to enjoy exclusive and super limited items. Chilli Beans and Coca-Cola is the perfect junction for moments of relaxed and happiness!” says Caito Maia, CEO and founder of the brand.

The collection consists of several pieces, including sunglasses, frames of degree and multi – which come with a dark lens that can be attached to the glasses grade, bringing practicality – and watches. The price range starts at R$ 199.98 and the line will be available on the website, physical stores and kiosks throughout the country from March 28.

SOBRE A CHILLI BEANS

Chilli Beans began its activities in the late 1990s, under the command of businessman Caito Maia. Twenty years later, it is consolidated as the largest specialty network in sunglasses in Latin America, with more than 800 points of sale, including Brazil, Bolivia, Colombia, Peru, Chile, Mexico, the United States, Portugal, Kuwait and Thailand. With fast fashion as a business platform, with launches of 10 new models per week, Chilli Beans pioneered the concept of self service optics, which allows the customer to handle and try the products, and the first with single brand PDVs in the segment. Recently, the brand became a case of studies at Harvard Business School, where Caito Maia, president of Chilli Beans, told his success story.