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Chillingo Partners with Peanuts Worldwide and CGMatic to Publish Snoopy Coaster on the App Store

03-05-2013

Macclesfield, U.K. MARCH 5, 2013 – Chillingo, leading independent games publisher and division of Electronic Arts Inc. (NASDAQ: ERTS) today announced a partnership with licensor, Peanuts Worldwide to bring Snoopy Coaster to the App Store.
“Peanuts is the most famous comic strip in the world with its beloved characters ranging from Snoopy and Charlie Brown to Linus, Lucy and Peppermint Pattie,” states Ed Rumley, COO, Chillingo. “We’re proud to partner with Peanuts Worldwide to bring Snoopy Coaster and all these familiar faces to iOS and introduce more fans to the fun filled world of Peanuts.”
“There’s something in Peanuts that everyone can relate to, and we are always looking for new ways to share the characters with future generations,” explains Leigh Anne Brodsky, Managing Director of Peanuts Worldwide. “Partnering with a leading gaming publisher like Chillingo is a great step in that direction. Plus, Snoopy Coaster delivers a fantastic, fun experience for players who want the thrill ride of their lives.”
The new game embarks players on a thrilling roller coaster ride with Snoopy and his cast of friends in this high-octane arcade action endless runner. Help Snoopy speed through loops, barrel through peaks and valleys and jump to collect coins, power ups and unlock new features.
Snoopy Coaster will launch this month. Additional details about the game can be found at http://chillingo.com/.
About Chillingo
Chillingo, a subsidiary of Electronic Arts, is a leading games publisher on iOS with numerous award-winning hits around the world including Angry Birds, Cut the Rope, Contre Jour, and Anomaly Warzone Earth. The company also publishes games for Android, Windows Phone 7, Steam, and other digital platforms. For more information about the company and its games, please visit www.chillingo.com.
About Peanuts Worldwide
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. (Nasdaq: ICON) owns, licenses and markets a growing portfolio of consumer brands including: CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED HARDY (R), SHARPER IMAGE (R) and UMBRO (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL (R), PEANUTS (R) and TRUTH OR DARE (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
About CGMatic
CGMatic Co., Ltd. is a lean and mean game and software development company. Our products include games for the iOS platform. Our vision is to deliver immersive experience to gamers by incorporating cutting edge technology and unique artistic capability. Our founders have years of experiences working in games, movies and IT industries in New Zealand and United States.
Chillingo Media Contacts
Carmen (Pearson) Lawrence
carmen@chillingo.com
Daniel Tausney
daniel@chillingo.com
Peanuts Media Contact
Melissa Menta
mmenta@peanuts.com

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