London/New York, 3 February 2011: Leading family entertainment producer and distributor Chorion is launching a new range of products for its much-loved property Beatrix Potter™. The new items will make their debut at Spring Fair running from 6-9 February 2011.
New products to the market include: a range of paper party ware from Meri Meri; new designs launching from Wedgwood to include refreshed classic and christening ranges; an expanded ceramics and gifting range from Enesco; a new and refreshed plush range from Rainbow Designs, who will also be launching their new wood range of peg puzzles, dominoes and bookends; new adult toiletries from Bayliss & Harding; new Beatrix Potter™ tea gift sets from New English Tea; new bag and apron designs from Shreds; and a new range of enamel boxes from Halycon Days.
Chorion is also unveiling a brand new style guide for this heritage brand at Spring Fair. This will include new patterns, character poses, packaging and seasonal artwork.
Bettina Koeckler, SVP Licensing, EMEA at Chorion says: “Beatrix Potter is one of our key classic brands and we are excited to be refreshing the style guide as well as introducing new products and concepts into the market place. We know that the brand is much loved and we look forward to also introducing the characters to a new audience.”
2011 is an exciting year for the Beatrix Potter™ brand. Chorion is partnering with publisher and brand owner Frederick Warne & Co. and Nickelodeon to produce a brand new pre-school animated series based on Beatrix Potter’s characters. Slated to air in 2012 on Nickelodeon and Nick Jr., the series will feature many of the beloved and iconic Beatrix Potter™ characters, including Peter Rabbit and Benjamin Bunny.
The 110th Anniversary of the first publication of The Tale of Peter Rabbit by Frederick Warne will be celebrated in 2012 supported by a heavyweight PR and marketing campaign and special anniversary book titles. An anniversary logo has also been created for use on product.
 
For further information contact Blueprint PR:
Janet Balmforth Tel: +44 (0) 8868 0511 or Email: janet@blueprintpr.co.uk
About Chorion 
Chorion is a leading provider of quality family entertainment for the global marketplace. Chorion brings a combination of brand management savvy and creative vision to the development of literary copyrights across all media. Chorion’s portfolio includes classic children’s brands such as Mr. Men and Little Miss, Beatrix Potter™, Paddington, Noddy, OLIVIA, Spot, and The World of Eric Carle as well as art and lifestyle brands. Chorion also owns and manages the literary works of Agatha Christie, Raymond Chandler and Georges Simenon, among others. Chorion’s animated television productions include OLIVIA, The Mr. Men Show, Famous Five: On the Case and Noddy and Noddy in Toyland, Octonauts and Gaspard and Lisa. Chorion has offices in London, New York and Sydney. For more information, please visit www.chorion.co.uk
About Frederick Warne
Frederick Warne & Co. Ltd. is the owner and guardian of The World of Beatrix Potter™ property and original publisher of Beatrix Potter’s famous little white books.
The Tale of Peter Rabbit, written and illustrated by Beatrix Potter, was the first in the series to be published by Frederick Warne and it went on to become one of the best selling children’s classics of all time. The World of Beatrix Potter™, initiated by Potter herself, is now one of the world’s longest running and largest international literature-based licensing programmes with more than 350 licensees worldwide.
     • Over 150 million Peter Rabbit™ books have been sold worldwide in more than 35 languages
     • The Tale of Peter Rabbit has never been out of print since it was first published
     • www.peterrabbit.com attracts more 50,000 unique visitors per month