New York City, New York, August 12, 2013 — Earthbound and Chris Madden announced today a partnership with Idea Nuova to re-launch the iconic Chris Madden brand. Idea Nuova will be the anchor licensee in bedding, window curtains, throws, and decorative pillows for Chris Madden, building off of her successful eight-year run at J.C. Penney.
Chris Madden has a celebrated 35 year career with international recognition for her elegant interiors and timeless looks. The Chris Madden brand, noted Nick Madden, Executive Vice President of Chris Madden Inc., has generated approximately $2 billion in retail sales driven by Chris’s groundbreaking vision of how we live today, coupled with an eye towards tomorrow.
“Chris Madden is an iconic brand with an excellent heritage. They have achieved great success over the past three decades in the home furnishings arena. We are thrilled to have the opportunity to work with them and bring the brand back to the market. We believe that Idea Nuova will be an ideal partner in this effort, and we look forward to great success together” says Jeff Cohen, Co-Chairman of Earthbound.
“I’m very excited to be working with the great team at Idea Nuova. Together, we will execute my vision of home…a place of comfort and celebration and, most importantly, a reflection of one’s own personal style” says Chris Madden.
“We are thrilled to have partnered with Chris Madden and Earthbound. We share Chris’s passion for design and her vision of the home as a place of celebration, sanctuary, and rejuvenation. We look forward to collaborating with Chris on creating a line of products that truly turns homes into havens” says Benjamin Accad, CEO of Idea Nuova Inc.
Chris Madden Inc. is a design and licensing company founded 35 years ago by Chris Madden. As the first design correspondent for “The Oprah Show”, host of her own television show on HGTV for eight seasons, author of 18 books and editor for numerous magazines, Chris has shared her message of “turning home into haven” with millions across the country. Chris’s licensed products for the home have generated approximately two billion dollars for her retail partners including J.C. Penney, Mohawk Home and Bassett Furniture. The company recently completed a widely acclaimed partnership with J.C. Penney, which debuted in 2003 and was the largest home furnishings launch in the retailer’s 100 year history.
Earthbound LLC is a leading brand management and licensing company, responsible for billions in retail sales for their clients since they began in 2000. They have a decade-long track record of installing large branding programs at major-retailers; those programs include Isaac Mizrahi at Target & QVC, Fieldcrest at Target, XOXO at Macy’s, Charisma at Bloomingdales, and Better Homes & Gardens at Wal-Mart. Their extensive national brand portfolio, proven success, and creative approach, make them a leader in the world of licensing and brand management.
Idea Nuova Global is the industry leader of Adult, Tween/Teen and Juvenile lifestyle home décor, textile, decorative accessory and giftware products. For more than 25 years, Idea Nuova has been dedicated to delivering the highest quality, most affordable, innovative and trend right products to the market. Idea Nuova creates, produces and markets products for many of the biggest brands in the world, in addition to developing private label collections for major retailers globally. With global headquarters in New York, Idea Nuova also has offices in Canada, Mexico and Europe.
Media Contact:
Abe Cohen — abe@earthboundllc.com
For Licensing Opportunities:
Milin Shah — milin@earthboundllc.com