Christopher Lowell Partners with Fayette-Renaissance to Design Bed and Bath Line
NEW YORK, March 1, 2011 – Beanstalk, a leading global brand licensing agency, today announced that it has secured a strategic brand-licensing agreement between its client, Christopher Lowell, and Fayette-Renaissance. The new agreement will introduce a line of branded bedding and bath products inspired and designed by Emmy Award-winning television host, best-selling author and design expert, Christopher Lowell.
The partnership will produce a product line that will include fashion bath towels, bedding, sheets, throws, blankets, window treatments, decorative pillows and beach towels. Products will be available at department stores, specialty retailers, member only sites, and TV shopping networks in spring 2011.
“The combination of Christopher’s recognized and reputable brand with high quality manufacturer Fayette-Renaissance is a perfect match,” said Dan Levin, managing director, Beanstalk Los Angeles. “We anticipate the resulting product line will be both a branding and retail success.”
As a result of the partnership with Christopher Lowell, the product line will feature pre-coordinated luxury solutions that instill design confidence in men, women and couples. Customers can expect high-quality items at a competitive price point with fool-proof color schemes.
“The collaboration with Fayette-Renaissance will make for an eye-pleasing and versatile product line that will allow people to easily enhance their current bath and bedroom décor without major renovations,” said Christopher Lowell. “By being involved in the design process from start to finish, I can be confident that the product will be high quality and highly fashionable.”
“The Christopher Lowell brand and its authority in the home design category is one that we are very excited to add to our list of licenses,” said Charles Schlang, CEO, Fayette-Renaissance. “Christopher’s keen eye for quality and design helped us create a beautiful line of quality products at a very competitive price point.”
About Christopher Lowell
Christopher Lowell Enterprises, LLC, is the parent company for Christopher Lowell Productions and Christopher Lowell, Inc., the design, licensing and marketing arm of his consumer products division. The Christopher Lowell Collection launched in 2000 with the debut of a designer paint line and more recently extended into office furniture and accessories. Christopher Lowell products are consistent with his concept of “stress-free, pre-coordinated solutions for the home.” Each product in a licensed collection, irrespective of its manufacturer or retailer, is complementary in style, scale and color, and fits into Lowell’s four lifestyle categories: Town, Country, City and Shore. Christopher Lowell Collection license partners include Office Depot, Jo-Ann Fabric & Craft Stores, Wrights Simplicity, and other industry leaders.
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also works with manufacturers to help identify and acquire compelling brands and properties to help them gain competitive advantage in the marketplace.
Beanstalk is the licensing agency of record for over 50 world-class brands. The agency has developed thousands of brand extensions in every major product category, resulting in nearly $2.3 billion in retail sales in 2010 alone. Headquartered in New York, Beanstalk also has offices in London, Los Angeles, Atlanta, Miami, and Hong Kong, and affiliates throughout the world. For more information, please visit www.beanstalk.com.
Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.
Fayette-Renaissance is a joint venture between Fayette Capital and Renaissance America. The combined entity is a multi-faceted global sourcing unit focusing on sales, marketing, and branding in the home products industry. Fayette-Renaissance is responsible for managing and monitoring the USA operations of several overseas suppliers with combined sales that exceed $1 billion. CEO Charles Schlang and President Gregg Haft are long-time veterans of the textile industry and have launched numerous successful brands including, but not limited to, Nautica, Joseph Abboud, Eileen West, Beautyrest, and Fruit of the Loom.