Asembl is representing Perfetti Van Melle’s licensing interests across Australia and New Zealand and will develop strategic licensed opportunities for the company’s Chupa Chups and Mentos brands in new food and non-food categories.

As one of the world’s largest manufacturers and distributors of confectionery, Perfetti Van Melle creates imaginative products and brands that are enjoyed in over 150 countries.

Kickstarting the many licensing interests for Chupa Chups is a delicious ongoing partnership with one of Australia’s oldest family-owned and operated dairy companies, Bulla Dairy Foods.  First to launch in the partnership between the two brands is a Strawberry & Cream flavoured ice-cream cone – Bulla Dairy Foods’ homage to the global bestseller Chupa Chups lollipop.  Brought to its creamiest and dreamiest life in ice cream form for the first time in Australia, the Strawberry & Cream ice-cream cone features a truly spectacular strawberry and vanilla ice-cream flavour with crushed candy and a delectable strawberry sauce drizzled throughout and on top.

“It is incredibly exciting to partner with a global brand synonymous with such fun and excitement.  We believe our two brands fit together like the famous strawberry and cream flavour now brought to life in ice cream form,” says Bulla’s Head of Marketing, Andrew Noisette.

“We are excited to see our iconic Strawberry & Cream lollipop come to life in an ice cream format.  It is sure to surprise and delight Australian Chupa Chups fans”, said Marta Ballesteros, Area Licensing Manager of Perfetti Van Melle.

“We are thrilled to be adding Perfetti Van Melle to our growing brand extension agency – and of course to be launching for the first time, a Strawberry & Cream ice-cream with Bulla Dairy Foods that honours the global bestselling lollipop.  For Australian fans of Chupa Chups and Bulla Dairy Foods, this licensing partnership is really an ice-cream dream come true,” said Asembl Managing Director, Justin Watson.

Combining Chupa Chups’ vibrant flavour and crunch with Bulla Dairy Foods’ signature premium ice cream smoothness, Chupa Chups Strawberry & Cream cone 4pk (RRP $8.50) is now available through Independent Grocers nationwide and Woolworths from 2nd May with a vibrant point of sale activation as well as strong social media campaign.

About Bulla Dairy Foods
As one of Australia’s oldest family owned dairy companies, Bulla Dairy Foods has proudly made dairy products in country Australia for six generations since 1910. The company is continually evolving its time-honoured traditions to bring families nothing but the best.

About Asembl
Asembl is a strategic and research driven brand extension agency with a deep understanding of fashion, lifestyle & food. We work with global brand owners to bring new licensed product & service innovations to market and brand stories to life. Working with brand owners, retailers & manufacturers our work creates millions of new touch points for consumers to experience loved brands.
Asembl is part of The Inc Group and is headquartered in Melbourne Australia.

For more information, please visit www.asembl-brands.com

About Perfetti Van Melle Group
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide and it owns many much loved brands. The group also unlocks the power of several of its most popular brands such as Mentos, Chupa Chups, Airheads, Frisk, Brooklyn, Smint, Fruittella, Alpenliebe, Morositas and Big Babol, through a successful licensing programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.

Moreover, the Chupa Chups, Airheads and Fruittella brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.

CHUPA CHUPS has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavours and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties. Based on the brand’s strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. The forever fun style guides offer endless possibilities to create colourful lifestyle products and a one of a kind brand experience all over the world.

Chupa Chups’ characteristic flavour profile is also ideal to bring credibility and to inspire innovative food and beverage products that never fail to stand out on retail shelves.