Chupa Chups Gives a Nostalgic Touch to the Hari Raya Festivities in Malaysia’s Malls
This month shopping malls across many cities have started to deck out with Ramadan and Raya decorations, cultural delights as well as a host of festive shopping deals. WCT Malls Management Sdn Bhd, the property investment and management business under WCT Holdings Berhad (“WCT Group”) of Malaysia has once again embarked on a collaboration with Chupa Chups to embellish its premises Paradigm Mall Petaling Jaya, Paradigm Mall Johor Bahru, and gateway@klia2 in Sepang, with a unique selection of Hari Raya Aidilfitri decorations.
Childhood memories are often the most profound recollections that come to mind when people look back in their lives. Inspired by the nostalgic local elements, the main atriums of these malls have been recreated into a fascinating Chupa Chups Malay-Village with a beautiful lollipop flower garden, the characteristic ‘kampung’ houses, the classic railway station and the traditional games which take visitors back down memory lane.
Alongside the unique embellishments, WCT Malls has also lined up a variety of activities and performances, as well as unique Raya shopping rewards for mall visitors. With all of these exciting activities going on, shoppers can experience a lively, colourful, and vibrant Hari Raya shopping ambience, with a range of booths offering mainly festive goods such as Kuih Raya, apparel, hampers, assorted local delicacies, and many more.
To boost the fun, there is a variety of entertaining events and a chance for shoppers to win limited edition Chupa Chups merchandise such as a Raya Packet, Tote bags, and Thermo Flask when they spend a certain amount at the respective malls. Come and reminisce the sweet old days of your childhood with WCT Malls’ forever fun Chupa Chups decoration!
About Perfetti Van Melle Group
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide and it owns many much loved brands.
The group also unlocks the power of several of its most popular brands such as Mentos, Chupa Chups, Airheads, Frisk, Brooklyn, Smint, Fruittella, Alpenliebe, Morositas and Big Babol, through a successful licensing programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.
Moreover, the Chupa Chups, Airheads and Fruittella brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.
CHUPA CHUPS has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavours and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties.
Based on the brand’s strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. The forever fun style guides offer endless possibilities to create colourful lifestyle products and a one of a kind brand experience all over the world.
Chupa Chups’ characteristic flavour profile is also ideal to bring credibility and to inspire innovative food and beverage products that never fail to stand out on retail shelves.