Lactalis, the leading dairy company in Australia, paired Perfetti Van Melle’s bestselling Chupa Chups flavours, Strawberry & Cream and Choco & Vanilla, with its popular flavoured milk brand Breaka for a limited edition that stirred up refrigerated Australian shelves for a limited time from April 2023.

Each available in 600ml, the Breaka Chupa Chups Strawberry & Cream and Breaka Chupa Chups Choco & Vanilla flavoured milks are available in Coles, Woolworths, independent grocers, petrol stations and convenience stores RRP $3.70.

Inspired by the forever fun and best-selling Chupa Chups flavours, the Breaka Chupa Chups Strawberry & Cream flavoured milk serves up a delicious creamy candy strawberry and cream flavour and the Breaka Chupa Chups Choco & Vanilla flavoured milk is a mouth-watering creamy chocolate and caramelised vanilla taste sensation.

The partnership was brokered by Assembl brands, the Australian expert for innovative licensed brand extensions.

“We are delighted to partner with Breaka to create a forever fun flavour fix – combining the delicious creaminess of Breaka’s milk with our signature Chupa Chups flavours. A flavour fix match made in heaven, the Breaka Chupa Chups Strawberry & Cream and Breaka Chupa Chups Choco & Vanilla flavoured milks will delight loyal teenage following,” said Perfetti Van Melle’s Licensing Manager, Marta Ballesteros.

“What a forever fun way to shake up the flavoured milk category with the pairing of Perfetti Van Melle’s Chupa Chups and Breaka. For a limited time, lovers of Chupa Chups best-selling Chupa Chupas flavours – Strawberry & Cream and Choco & Vanilla can get their fun flavour fix with this flavoured milk range from Breaka. A true taste sensation, these are sure to be a hit on refrigerated shelves across supermarkets, petrol stations and convenience stores,” said Asembl Managing Director, Justin Watson.

ABOUT PERFETTI VAN MELLE GROUP
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide and it owns many much loved brands, of which several build successful licensing programs in key markets across the globe.

Chupa Chups has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavours and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties.

Chupa Chups’ characteristic flavour profile is also ideal to bring credibility and to inspire innovative food and beverage products that never fail to stand out on retail shelves.

For further information, contact Anna Amat, Licensing Coordinator at PVM Licensing Division: anna.amat@es.pvmgrp.com or visit our web http://www.pvmlicensing.com, Instagram and LinkedIn account. #pvmlicensing

ABOUT BREAKA
Breaka is an iconic flavoured milk brand with a long Queensland heritage. Known for its delicious range of fun flavours and loved by children and adults alike, Breaka is the flavour of fun!

ABOUT ASEMBL
Asembl is a strategic and research driven brand extension agency with a deep understanding of design, FMCG and lifestyle. We work with global brand owners to bring new licensed product & service innovations to market and brand stories to life. Working with brand owners, retailers & manufacturers our work creates millions of new touch points for consumers to experience loved brands.

Asembl is part of the Merchantwise Group and is headquartered in Melbourne Australia. For more information, please visit www.asembl-brands.com