The Dutch company Crème de la Cream, a liquid beverage enhancer specialist, has developed an innovative range of water enhancers based on the most popular flavours of Perfetti Van Melle’s lollipop brand Chupa Chups. The product goes by the fun name of “Lolly Drops” and is presented in a handy and catchy colourful format.

The product range includes strawberry, orange, cherry and strawberry and cream flavours and will be launched this June on the shelves of grocers throughout the main European markets: UK, Ireland, France, Italy, Spain, Portugal and the Benelux.

Marta Ballesteros, Area Licensing Manager Perfetti Van Melle commented: “With these concentrated Lolly Drops, fans of the brand will now be able to squeeze the flavour of their favourite lollipop in their water or beverage to get the taste, aroma and sweet touch exactly the way they prefer. “

Jean-Pierre Bienfait, Co-MD of Crème de la Cream : “We are happy to work closely with the famous Chupa Chups brand and bring water enhancers with such famous flavors. The product enhances drinking of water and is zero sugar once mixed in water. Also, with a small bottle, plastic use is substantially reduced. We look forward to make many loyal Chupa Chups customers enjoy their favorite flavor as a drink“.

About Créme de la Cream Company:
Crème de la Cream Company is part a 50 year old privately-owned group of companies. The group is primarily engaged in co-manufacturing of famous third-part brands and private label products. It runs a large variety of packaging lines and can pack virtually all types of packaging in a highly agile manner. The company is strategically located in the Netherlands and serves many Western European corporates as well as a rapidly expanding Asian customer base. The company also engages in the manufacturing, sales and distribution of own brands such as Crème de la Cream® (breakfast products like oats, mueslis, granolas and (flavored) milkpowders), high-end granola brand Julia’s Delicious World, liquid water enhancer brand SQZD® and a rapidly developing bio-foods business. With the addition of becoming the licensing partner of the Chupa Chups brand for the Water Enhancer category, the company underlines her vision to produce ‘nutritious foods for a healthy life’.

About Perfetti Van Melle Group:
The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. It owns many much loved brands such as Mentos®, Alpenliebe® and Chupa Chups®. Perfetti Van Melle is always striving to create innovative treats and a better future for its consumers.

Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program: Mentos®, Chupa Chups®, Airheads®, Frisk®, Brooklyn®, Smint®, Fruittella® Alpenliebe®and Big Babol® all have sweet or fresh lifestyle oriented programs in key markets across the globe. By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.

Moreover the Chupa Chups® and Airheads® brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.

Chupa Chups® has been conquering the heart and taste of kids and teens since 1958. The brand has become world famous for its round lollipops in many flavours and the flower shaped logo which was designed by the famous artist Salvador Dalí in the late sixties. Today the brand launches novelties in more than 130 countries in a sustainable manner.

Based on the brand’s strong personality and identity, a vibrant pop style has been developed for licensing that is always on trend. The forever fun style guides offer endless possibilities to create colourful lifestyle products and a one of a kind brand experience all over the world.

Chupa Chups®’ characteristic flavour profile is also ideal to bring credibility and to inspire innovative food and beverage products that never fail to stand out on retail shelves.

For further information visit our web  http://www.pvmlicensing.com and Instagram account @perfettivanmellelicencing.