Biplano has been appointed exclusive licensing agent for Chupa Chups®, the famous lollipop brand, and they will now represent the brand in Spain, Portugal and Andorra.
“We believe that Biplano is the perfect partner to continue the expansion of the Chupa Chups licensing program in Spain, where the lollipop was first invented in late fifties. Biplano is one of the leading companies providing a global license solution in the Iberia markets, with an important history of success behind; their perfect understanding of the Chupa Chups values together with their knowhow, will make the licensing program explode in Iberia.” says Marta Ballesteros, Licensing Area Manager of Perfetti Van Melle.
Biplano is planning to roll out a programme over the course of three years deal in which they will secure and manage licensees across a range of lifestyle categories, such as Apparel, Home, Gift, Fashion Accessories and all category products of which are targeted primarily at teenagers.
Jordi Rey, Managing Director of Biplano says, “Biplano is proud to be the licensing agent of a worldwide famous brand such as Chupa Chups” and he adds, “We are glad to contribute to the expansion of Chupa Chups in Iberia and we are confident that the know-how of Biplano and the quality of the brand will result in a successful licensing campaign.”
On Perfetti Van Melle Group:
The global confectionery player Perfetti Van Melle Group develops successful licensing programs with some of its most popular brands.
Chupa Chups®, the international lollipop brand with a strong personality and emotional link with its consumers, has developed a lifestyle licensing program which is rapidly expanding. Key to this success is the colorful art portfolio, inspired since its origin by the creator of its logo, Salvador Dalí himself.
The iconic lollipop brand always finds new ways to transfer the essence of its flavours and colours to an ever expanding universe of trendy products. With its sweet appeal Chupa Chups® also offers endless possibilities to create unique retail experiences.
Perfetti Van Melle is also running a successful licensing program with Airheads®, the popular brand, which is found almost everywhere in the US. It is successfully licensing food and beverage products but now also expanding into several lifestyle categories such as apparel, cosmetics, stationery and digital games, among others.
And fresh lifestyle licensing programs are soon to be launched with two other confectionery classics: Mentos® and Frisk®.
For further information, please visit: www.chupachupsuniverse.com or contact Marta Ballesteros, Senior Brand Manager at PVMLicensing Division: marta.ballesteros@es.pvmgrp.com
About Biplano:
Biplano was founded 1990 and has now premises in Barcelona, Madrid, Lisboa, Paris and Shenzhen. Biplano is a leader company in the licensing world and promotional marketing in Southern Europe and performs in 6 different categories of licenses to cover the specific needs of each product: TV, cinema and DVD, classics, concepts, sports and branding, representing the best licensors in the world, such as Sanrio, FreemantleMedia, Perfetti Van Melle Group, Paramount, King Features, Nickelodeon, Toei and M.G.A. among others.
For more information, please visit www.biplano.com. Follow us on Twitter @BiplanoLicens.