Beloved bakery brand and global licensing agency join forces to deliver more access to Cinnabon’s craveable products outside of mall locations 

London, UK — Beanstalk announced its partnership with Cinnabon to expand into new food categories within UK grocery retail.

Building on the brand’s successful expansion across grocery, convenience, and other non-bakery channels in the United States, Beanstalk will leverage its international expertise in brand extension and licensing to bring Cinnabon’s iconic brand to retailers across the UK. The new licensing program will focus on delivering a wider range of Cinnabon-inspired products, making it easier than ever for fans to enjoy the brand’s legendary taste at home or on-the-go.

Cinnabon’s signature cinnamon rolls and sweet treats have built a loyal global following since 1985, recognized for their warm aroma, rich frosting, and unmistakable taste. The partnership reflects both companies’ shared vision to deliver high-quality, craveable products that resonate with today’s consumers while driving incremental growth for retail partners and licensees alike. 

“This partnership marks an exciting new chapter for Cinnabon as we look to accelerate our global multi-channel brand growth strategy,” said Dave Mikita, President of International and Retail Channels at GoTo Foods. “Beanstalk’s deep knowledge of the UK market and track record of delivering strategic licensing programs makes them an ideal partner to help us bring Cinnabon’s iconic flavours to new retailers and new consumers,” added Scott Slezak, SVP of Retail Channels Business Development at GoTo Foods.

“We are excited to partner with Cinnabon to expand the brand’s presence in new food categories here in the UK,” said Ian Joynson, Managing Director, EMEA & Asia at Beanstalk. “Cinnabon is the by-word for delicious, sweet escapes. Through licensing we look forward to offering irresistible new ways and occasions for consumers to enjoy Cinnabon’s world-famous flavor.”