LOS ANGELES/LONDON —  Cloudco Entertainment, the global children’s entertainment company behind the iconic Care Bears™ brand, is excited to announce a new wave of agency partnerships and retail deals across the EMEA region, ahead of Brand Licensing Europe (BLE) 2024. These strategic collaborations aim to expand the Care Bears’ footprint in key markets and introduce a broader range of product offerings to fans across Europe and the Middle East.

Among the newly appointed licensing agents are Maria Maranesi Maurino in Spain, Planeta Junior in Central and Eastern Europe, Spacetoon in the Middle East, Lisans in Turkey, Maurizio DeStefano Licensing in Italy, NLC in the Nordics, and ELC in Cyprus and Greece. These new agents will be instrumental in bringing Care Bears to new audiences and markets while complementing Cloudco’s existing partnerships with Bulldog in the UK, Bavaria in Germany, Sagoo in France, CLM in South Africa, and Mediogen in Israel. Together, they will ensure that the beloved Care Bears brand continues to grow and thrive across the region.

In addition to these new agent partnerships, Cloudco Entertainment has secured several key retail agreements, bringing Care Bears products to major retailers throughout EMEA. New retail partners include Prisma in the Nordics, Kiabi and La Redoute in France, Marks & Spencer in the UK, Biedronka in Poland, HMV and Claire’s Accessories, as well as Ernstings Family and C&A in Germany. Furthermore, the brand will see exclusive direct-to-retail collaborations with Pepco and Smyk, as well as an exciting partnership with Women’s Secret.

The expansion into health and beauty products also marks a significant development for Care Bears in EMEA, with new product lines being launched in partnership with Polyflame in France and the Middle East, and Lekam in Poland. These collaborations will introduce Care Bears-themed health and beauty products, further broadening the brand’s appeal and reach.

Kimberley McIntyre, Senior Licensing Manager at Cloudco Entertainment, said, “We’re incredibly excited to continue expanding Care Bears across the EMEA region through these new partnerships. The brand’s ability to span multiple generations makes it a perfect fit for so many categories and markets. We’re thrilled to collaborate with such strong partners and retailers as we bring Care Bears to even more fans.”

Care Bears continues to resonate with fans of all ages, from children discovering the brand for the first time to adults with a deep sense of nostalgia. Through these new partnerships, Cloudco Entertainment will strengthen its presence in the EMEA region, ensuring the brand remains a beloved and relevant staple in homes across Europe and beyond.

If you’re attending BLE, make sure to stop by and visit Cloudco Entertainment at booth B231.

About Cloudco Entertainment
Cloudco Entertainment (formerly American Greetings Entertainment) is a children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and creates a wide range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.

About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and Max via its Cartoonito preschool block. With over 40 years of heartwarming adventures, Care Bears were named as “The #3 Top New Licensee Signed” by License Global Magazine in 2023.