Coastal Brand Management Gets Active with Lazy Bunz
Coastal Brand Management Gets Active with Lazy Bunz
Water-focused Lifestyle Company Retains Full-service Business Development Agency for Brand Extension and Merchandise Licensing Opportunities;
Seeks to Grow Accessory Offering
SAN DIEGO, Aug. 12, 2015—Coastal Brand Management, a national full-service business development company specializing in representation and licensing, announced today it has signed water-focused lifestyle company Lazy Bunzas a client. As part of the agreement, Coastal Brand Management plans to expand Lazy Bunz’s existing product line and grow the ‘lazy’ and ‘relaxed’ lifestyle brand.
Based in Sarasota, Fla., Lazy Bunz sells fun and comfortable water floats and accessories for use in the pool, at the beach or while boating. The company was co-founded in 2013 by Chris Juall and Craig Rapihana, with the goal of creating a relaxing and ‘lazy’ lifestyle brand. Lazy Bunz products are sourced and manufactured in the U.S., and include colorful water floats, designed for comfort and practicality, beach towels and a floating drink tray, also known as the ‘lazy bar.’
“Lazy Bunz embodies the relaxed life, whether you are on a boat, at the pool, beach or lake,” said Dan Lacy, VP of Business Affairs at Coastal Brand Management. “We are looking forward to working with their team on building a complete lifestyle brand.”
Coastal Brand Management will seek out merchandise licensing opportunities to extend the brand into new categories, from floats to other beach accessories, such as apparel, beach chairs, umbrellas, and other products. The company will work closely with the client on growing the ‘lazy’ lifestyle brand by identifying the right strategic partners nationally and internationally.
“The Coastal Brand Management team offers unmatched licensing and merchandising expertise,” said Chris Juall, co-founder and partner of Lazy Bunz. “We are thrilled to have the opportunity to work together and extend the Lazy Bunz brand into new categories.”
Lazy Bunz Co-founder and Partner Craig Rapihana shared Juall’s sentiment and noted that this is an exciting time for Lazy Bunz. He, too, is looking forward to taking the company to the next level, thanks to the collaboration.
About Coastal Brand Management
Coastal Brand Management is a division of Coastal, Ltd., a full service business development, entertainment management and advisory company founded by industry veterans Paul Leonhardt and Jed Ferdinand, with headquarters in La Jolla, Calif. and New York, N.Y. Coastal Brand Management is the business development division that strategically aligns luxury brands, celebrities, athletes, manufacturers and other partners for brand extension and growth opportunities. The Coastal Management division handles talent and entertainment management, and Coastal Advisors works with companies seeking to sell, re-capitalize or acquire assets. For more information, visit www.coastalbrandmanagement.com
About Lazy Bunz
Founded in Sarasota, Fla., Lazy Bunz is a lifestyle brand and producer of a variety of fun and comfortable, water-related products for consumers worldwide. Lazy Bunz’s highly popular water floats and “lazy bar” floating drink trays are “Made in the U.S.A.” Lazy Bunz strives to deliver an image that caters to those who care to relax in their beach chair, float with friends, cruise a boat or visit a resort. Simply put…”Lazy Bunz – Live the Lazy Life.” For more information, visit www.lazybunz.com
Anna Crowe I CEO
(619) 261-1890
acrowe@crowepr.com
www.crowepr.com
@annacrowepr
1501 India St., Suite 103-40
San Diego, CA 92101
