World-renowned publishing and Roblox brand preps for consumer products expansion

San Diego, CA –  Coolabi Group appointed Retail Monster as its North American  licensing agent and Bonkers Toys as its global master toy license for its publishing and gaming phenomenon, Warrior Cats.

Warrior Cats is a huge publishing success story (77M+ books sold in 38 languages and 15+ years on the New York Times bestseller list) and an unrivalled chart-topper on Roblox over a prolonged period with a massive and rapidly growing following across social media (582M+ Roblox plays, 1.9B+ TikTok views). Building on this success, Coolabi has tapped Retail Monster to develop a turnkey licensing and merchandising program, and Bonkers Toys to activate the franchise across the toy aisle.

“The Warrior Cats franchise has an extensive fanbase built over the last 20 years with a powerful global reach across publishing, Roblox, TikTok and YouTube, with further content touchpoints to come as we continue to build the brand globally. We know there is already significant fan demand for Warrior Cats consumer products, and we could not be more excited to join forces with the experts at Retail Monster and Bonkers Toys to deliver that opportunity,” says Allison Watkins, Director of Consumer Products at Coolabi Group.

“Storytelling is at the core of everything Coolabi drives, and we are delighted to work together to craft the next chapter in the Warrior Cats story, working strategically with world-class licensees and retailers to tell the story with innovative product,” said Michael Connolly, Founder & CEO of Retail Monster. “Bonkers Toys is on the pulse of pop culture and having the opportunity to infuse their creativity into Warrior Cats toys from day one is the cherry on top.”

“Warrior Cats is a natural fit for Bonkers Toys’ expertise in New Media brands. In addition to its literary success, Warrior Cats is a digital and social media powerhouse with wildly engaged fans, extensive online presence and robust user generated content,” said Brian Bonnett, CEO of Bonkers Toys. “We are dedicated to honoring the legacy of Warrior Cats and bringing this enchanted world into the physical world with tangible, cherished playthings for its fans worldwide.”