New York, NY – March 14, 2017: The Brand Liaison is proud to announce the appointment of Cory Waisner, who will lead the company’s manufacturer representation efforts with a focus on fashion, characters and entertainment properties.
Cory brings over 25 years’ experience with licensed properties, including licensing of brands such as Disney, Warner Bros., Vans, Bill A Bong, Old Navy, Dry Bar, Skechers, and Ironman, across multiple product categories.  Prior to The Brand Liaison, Cory spent 17 years as a co-founder and principal of Global Design Concepts Inc., a leading accessories company with top character and brand licenses.   At GDC, Cory played an instrumental role in taking the company from startup to just shy of $100 million dollars in under 9 years and also earning the coveted Disney Licensee of the Year Award.
“We have known Cory for many years and always respected his work ethic and ability to get the job done right!” Stated Steven Heller, President of The Brand Liaison.  “He is a welcome addition to our team and brings new and expanded reach for our manufacturer clients.
At The Brand Liaison, Cory will lead the company’s manufacturer representation and in-bound licensing acquisitions for its clients and assist in securing new and different retail avenues for successful licensing programs both for manufacturers as well as brand owners.  His personality is larger than life leading to his tile as CEO, “The Chief Entertainment Officer”.

About The Brand Liaison:

The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs.  For licensors, our goal is to commercialize opportunities that will extend our clients’ brands into cohesive product categories to maximize their licensing potential.  For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success.  In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent.  http://thebrandliaison.com

Contact:

The Brand Liaison
(855) 843-5424
Steven Heller
steven@thebrandliaison.com