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Coty Announces Extension of Licensing Agreement with Jil Sander image

Coty Announces Extension of Licensing Agreement with Jil Sander

New York, NY and Milan, Italy – Coty  and Jil Sander have renewed their license agreement and launched a long-running partnership between the two companies.

The renewal of the license agreement will strengthen the existing business partnership while paving the way for a brand new 10-year strategic project, which will see Jil Sander brand stepping into global ultra-premium fragrances’ segment for the first time ever. The agreement is perfectly aligned with the strategy of further growth of the brand, which has been set by OTB Group after the acquisition of Jil Sander in 2021.

Sue Y. Nabi, Coty’s CEO, said: “We are very pleased to extend Coty’s long-term partnership with Jil Sander, a rich shared history dating back to the 1980s. Over the past few years, Jil Sander’s collections have received international recognition and huge success, resonating with consumers across the world. Our shared ambition of accelerating the brand’s momentum will guide the latest chapter of our partnership, as we pursue further growth of the fragrance line. Our future strategy will focus on aligning Jil Sander fragrances with the brand’s fashion division, which appeals to the global ultra-premium market. We look forward to continuing our relationship as we work together in building on this fragrance powerhouse’s outstanding potential.”

Ubaldo Minelli, Jil Sander and OTB Group CEO, commented: “We are very glad to strengthen on a new basis our partnership with Coty and to focus specifically on the global ultra-premium segment, which Jil Sander brand naturally belongs to. This new milestone will strongly contribute to consolidate and further expand the current solid positioning of Jil Sander brand in the luxury market while bringing the partnership with Coty to a new elevated global vision for the next ten years”.

Under Lucie and Luke Meier’s creative direction since 2017, through the sensibility of streamlined cleanliness, JIL SANDER has managed to modernize traditional concepts of luxury and elegance, and continues to enrich the fashion world with its distinctive quality. The joint future developments will continue to pursue the brand’s vision of beauty and fashion combined to the fragrances world.

About Coty Inc.
Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.

About Jil Sander, S.p.A.
JIL SANDER, the high-end luxury brand, is the epitome of modernity and sophistication.

Its unconditional dedication to design combines elegance and purity with innovative materials and exceptional craftsmanship. The refinement of cuts and the perfection of details give form to an approach to fashion defined by deliberation, rigour, and high quality.

Creative Directors Lucie and Luke Meier have led the brand since April 2017.

In March 2021, the JIL SANDER house was acquired by OTB, joining the fashion group’s stable of luxury brands.

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