Under Their Expanded Licensing Partnership with Church & Dwight, CR Brands Applies Laundry Expertise to Develop New Stain Pen that Outperforms Competition

Cincinnati—August 23, 2019—CR Brands today unveiled the new OxiClean™ On The Go™ Stain Remover Pen, developed under their newly-expanded licensing agreement with Church & Dwight, owners of the OxiClean™ brand. The pen harnesses the power of OxiClean™ stain fighters in a convenient travel pen, with a unique stain-scrubbing tip.

“The OxiClean™ On The Go™ Stain Remover Pen is specifically formulated to remove the most common ‘on the go’ stains like coffee, wine and lipstick,” said CR Brands CEO Dan Mickelson. “The OxiClean™ pen uses a safe and effective formula, when used as directed, that doesn’t leave a residue behind.”

The OxiClean™ Pen’s uniquely designed applicator features a stain-fighting scrubber tip that helps power out stains without damaging fabrics.

“This is a great product because it meets a consumer need for on-the-go stain removal,” said Bruce Tetreault, Director of Marketing at Church & Dwight. “It is great to partner with the skilled marketers at CR Brands who have helped us delight current OxiClean fans and bring in new consumers.”

The OxiClean™ On The Go™ Stain Remover Pen will be available at Amazon.com in October and shortly thereafter at retailers nationwide for an MSRP of $2.99. This will also come in 3 pack pens.

Brandgenuity, Church & Dwight’s North American licensing agency brokered the deal with CR Brands. For additional licensing opportunities, please contact info@brandgenuity.com and 212-925-0730.

For more information, please visit https://www.oxicleanpen.com/.