Cra-Z-Art Boosts Production

Cra-Z-Art Licensing International Nickelodeon Disney

Cra-Z-Art will produce toys and school supplies at a new manufacturing facility in Jacksonville, Fla. The company plans to significantly increase production of goods made in the U.S.

Cra-Z-Art, headquartered in Randolph, N.J., produces and markets such toy items as Nickelodeon Slime, Disney arts and crafts, Kodak jigsaw puzzles, Cra-Z-Art art supplies, Cra-Z-Loom, Softee Dough, The Real Cotton Candy Maker, Snoopy Sno-Cone Machine and a complete line of  Shimmer ‘n Sparkle craft kits. The items are available at big-box retailers such as Walmart and Target and specialty stores.

“Cra-Z-Art is very excited to open up this great, new production operation,” said Lawrence Rosen, chairman of Cra-Z Art. “In response to our recent growth, the facility will allow us to more effectively and efficiently get our products to market for consumers to enjoy! We plan to increase our production of quality goods that are made right here in the U.S.A., which will ultimately contribute to the economy of the Jacksonville region and beyond.”

Rosen, a third-generation toy entrepreneur and industry veteran, is a creative product and packaging creator. His family has been in the toy industry for more than 97 years. After leading the sale of his family’s former toy company, Rosen found that he couldn’t stay away from the industry he loved, so he started Cra-Z-Art in 2008. Rosen has helped sell billions of dollars in toy merchandise during his career. He is dedicated to assisting in the growth of American manufacturing.

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