Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the wonders of the ocean to the next generation through imagination and creativity in the first collaboration of its type for both parties.

The multi-faceted relationship aims to creatively inspire the next generation of ocean explorers and aligns both organization’s goals—to educate young leaders through creativity, imagination, wonder and exploration. The partnership will include co-branded products and experiences including home adventure kits, creativity products, educational content, and the first ever takeover of Crayola’s premier family destination—Crayola Experience.

The Crayola-inspired, interactive attractions at Crayola Experience encourage children and adults alike can unleash their imagination and experience creativity and color in a whole new way. The aquatic-themed, OceanX experience will put children in the front seat of exploration as they join a deep sea mission in search of the rare giant squid. Children will mold and craft marine creatures; learn about undersea wonders and conservation efforts; view sea creatures in their natural habitat through colorful “portholes” featuring OceanX Media content, and ultimately come face to face with the Giant Squid!

“Creating experiences that help children bring their imagination to life, learn through creativity, and build an emotional connection is in the DNA of both of our organizations,” said Victoria Lozano, Executive Vice President & General Manager of Crayola Attractions and Retail. “The OceanX collaboration will cultivate a sense of wonder for the ocean by engaging tens of thousands of children in a fun and amazing experience through the mysterious playground of the deep blue.”

“Crayola and OceanX are two organizations both dedicated to pushing creative boundaries and expanding the collective imagination. We’re so excited to partner on this project inviting young explorers across the nation to discover the uncharted and largely unexplored underwater universe,” said Mark Dalio, OceanX Founder and Creative Director.

Founded in 2018 by Ray Dalio and Mark Dalio, OceanX fosters awareness of and passion for the oceans through exploration and storytelling. The organization combines cutting-edge science, the next-gen technology of its marine research and exploration vessel—OceanXplorer—and compelling media to excite, educate and connect audiences to these vast bodies of water.

The creative collaboration tidal wave launches next month with the introduction of the Crayola Experience Home Adventure: OceanX Edition and the takeover tour debut at the Crayola Experience Orlando. For more information, visit crayolaexperience.com/oceanx-adventure.

 About Crayola
Crayola LLC, a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Learn more at www.crayola.com.

About Crayola Experience
Celebrating its 25th anniversary this year, Crayola Experience is Crayola’s premier and one-of-a-kind family destination packed with creative activities and attractions. The colorful adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. The brand’s flagship attraction is located in Easton, Pa., the birthplace of Crayola crayons. Other locations include Orlando, Fla.; Mall of America (Bloomington, Minn.); Plano, Texas; and Chandler, Ariz. To learn more, visit www.crayolaexperience.com.

About OceanX
OceanX is a mission to support scientists to explore the ocean and to bring it back to the world through captivating media. Uniting leading media, science, and philanthropy partners, OceanX utilizes next-gen technology, fearless science, compelling storytelling, and immersive experiences to educate, inspire, and connect the world with the ocean and build a global community deeply engaged with understanding, enjoying, and protecting our oceans. OceanX is an initiative of Dalio Philanthropies, which furthers the diverse philanthropic interests of Dalio family members. For more information, visit www.oceanx.org and follow OceanX on Facebook, Instagram, Twitter, and LinkedIn.