Collaborations Licensing is appointed as Critical Role’s global licensing agent; first round of deals announced

Los Angeles, CA, September 27, 2019 — Critical Role announced today that it has appointed Collaborations Licensing as their global licensing agent, and has entered into agreements with major licensees including Funko (Pop! Vinyl), McFarlane Toys (Action Figures), Penguin Random House (Novels and Books) and Ripple Junction (Apparel).

“It’s important to us that we work with the right partners to ensure both the brand and the community are authentically represented across the board,” said Travis Willingham, cast member and CEO of Critical Role. “We are thrilled to be working side by side with Collaborations and our new licensees to make Critical Role merchandise more accessible to fans everywhere.”

Fans will start to see new Critical Role merchandise rolling out on shelves over the coming months.

Critical Role began as a live-streamed tabletop gaming show amongst friends and fellow voice over actors and has since evolved into a full-fledged digital media company with multiple shows, podcasts, comic books, live performances and more. Earlier this year, Critical Role launched the most funded film and animation Kickstarter of all time, generating over $11.3 million, thanks to their passionate and invaluable community (“Critters”). Through the Kickstarter support, they were able to fund the development of an upcoming animated series, adding to the continued growth of the brand.

For Licensing Inquiries, please contact:

Jason Kletzky, President of Collaborations Licensing

Jason.kletzky@collaborationslicensing.com

About Critical Role

Critical Role is the most popular story-driven and world-building digital media brand in the world. What started in 2012 as a roleplaying game between friends has evolved into a multiplatform entertainment phenomenon with a variety of shows, including the flagship show Critical Role, comic books, graphic novels, animation, live performances, podcasts, fan art and more. A passionate and engaged community tunes in each week to watch their favorite storytellers take on new adventures led by veteran voice actor Matthew Mercer and composed of other well-known voice actors Ashley Johnson, Marisha Ray, Taliesin Jaffe, Travis Willingham, Sam Riegel, Laura Bailey and Liam O’Brien. Engrossed in the stories, characters and camaraderie, over half a million regular viewers watch every week and hundreds of thousands more per month continue to discover Critical Role for the first time. For more information on Critical Role go towww.critrole.com.

Press Contact

Kat Jones, Motiv PR

kjones@motivpr.com, 760-362-3873