New range – Irreverent Greeting Cards by Il Milanese Imbruttito – on the way in 2024

Maurizio Distefano Licensing, which manages the licensing programme for the Il Milanese Imbruttito brand in Italy, has announced an agreement in the Italian market with Milan-based greeting cards company Cromo for a range of greeting cards inspired by the witty and irreverent property.

The Cromo collection, targeting card buyers of all ages, is called Irreverent Greeting Cards by Il Milanese Imbruttito.

Il Milanese Imbruttito, which is inspired by the people of Milan and their irony, sharp humour, and style, has earned a special place in the hearts of its many followers. Cromo’s card range will build on this success with cards that bring Il Milanese Imbruttito’s unique wit, creativity and spirit to a range that offers something genuinely new and different. It will include greeting cards for events such as birthdays, weddings, graduations and more, as well as Christmas cards.

The cards will be launched across Italy in two phases. The Il Milanese Imbruttito Christmas collection will be previewed in catalogues in January/February 2024, with retail delivery from September 2024. The general greetings collection will appear in catalogues in May 2024. Delivery to retail will take place in the same month.

Cromo products are distributed through retailers (bookstores, tobacco shops, stationery stores, and gift shops) and wholesale. Some collections are also delivered to large-scale retail. The company has a sales network throughout Italy and a B2B shop.

With over three million followers across various social platforms, Il Milanese Imbruttito has created an engaging and passionate community. Its posts have gone viral thanks to the property’s unique mix of irony, satire, and a healthy dose of self-deprecation.

The ability to address current issues with a light and humorous touch has made Il Milanese Imbruttito a reference point for those seeking a fun break in their day on Instagram, TikTok, Facebook, YouTube and many other platforms where Il Milanese Imbruttito has left its mark. Interactions with followers, sharp responses, and entertaining exchanges have become trademarks of the brand, guaranteeing it a strong presence in the digital landscape.

Cromo NB, an Italian family-owned company, was launched in January 1927. Initially offering religious images, it has today become a leader in the greetings sector.

Maurizio Distefano, President of Maurizio Distefano Licensing, says: “When we were looking for a greeting cards partner for Il Milanese Imbruttito, we immediately connected with Cromo, speaking the same language in terms of strategy and a strong desire to make a mark in the licensing market. Cromo is the ideal company to bring the wit and style of Il Milanese Imbruttito to its cards. We are very excited about this partnership.”