Crown Melbourne continues to redefine luxury experiences with its latest offering, Le Martini, in partnership with Grey Goose. This exclusive bar, the first of its kind globally, is dedicated to what Grey Goose considers the world’s finest cocktail: the martini. Melbourne, known for its sophisticated cocktail scene and love of martinis, was the ideal location for such an ambitious project.

Sander Janmaat, Head of Marketing at Bacardí-Martini Australia & New Zealand, emphasized Melbourne’s unique appeal. “This is the first time Grey Goose has opened a bar dedicated entirely to the martini anywhere in the world. Melbourne’s insatiable appetite for cocktails, particularly martinis, made it the perfect city. Partnering with Crown, a symbol of luxury, ensured the experience would be world-class.”

The venue, housed in the former Bulgari retail space, stands out as an unexpected yet elegant addition to Crown Melbourne’s portfolio. Crown Melbourne CEO, Mike Volkert, shared his excitement: “Le Martini is a truly unique offering that symbolizes our shared goal to create memorable moments for our guests. It further enhances Crown Melbourne’s reputation as a premium beverage destination.”

Enda Cunningham, Crown Melbourne’s Executive General Manager for Food, Beverage, and Retail, echoed this sentiment, highlighting the bar’s intimate yet opulent setting. “Le Martini is a fantastic addition, offering our guests a sophisticated space for a pre- or post-dinner cocktail. It’s a celebration of one of the world’s most iconic drinks—the martini.”

At the heart of this venture is world-renowned mixologist Dale DeGroff, affectionately known as the King of Cocktails. With a long-standing relationship with Grey Goose, dating back to the vodka’s inception in 1996, Dale was the natural choice to design Le Martini’s menu. Inspired by the evolution of the martini, his creations honour both the drink’s history and its modern-day allure.

The bar’s design reflects the same attention to detail and craftsmanship that defines Grey Goose. Created to celebrate the martini in all its forms, the intimate 33-seat venue offers a sensory journey through plush velvet drapery, deep blue seating, and soft curves inspired by nature. French elegance is woven into every detail, from mirrors etched with geese to the opulent chandeliers that light the space.

The design was brought to life by PIM, in collaboration with Crown Melbourne and interior architecture firm Dear Studio. Together, they created an immersive experience that blends Crown’s luxury with Grey Goose’s signature style. Outside, window displays featuring iconic Grey Goose bottles draw guests in, while the speakeasy-style interior invites them to linger, savour and explore the many possibilities of the martini.

For cocktail enthusiasts and those seeking indulgence, Le Martini offers a one-of-a-kind experience, elevating Crown Melbourne’s standing as a global leader in hospitality. With its expertly crafted cocktails and luxurious ambiance, the venue promises to become a new favourite for Melbourne’s discerning crowd.

So, the only question left is: how do you like your martini?