Iconic Masters of the Universe franchise celebrates its 40th anniversary with expansion into digital toy collecting 

Miami, FL — Cryptoys, the revolutionary new NFT (non-fungible token) platform that combines toys, gaming and entertainment to create an expansive playable universe, today announced that the iconic Masters of the Universe will be the first brand to launch on its NFT platform this fall as part of its global, multi-year partnership with Mattel.  Mattel is the only toy company partner on the platform. 

A new way for fans to collect and play with their favorite toy brands, Cryptoys are animated, playable collectibles that come to life the moment they’re unwrapped. The upcoming launch, timed to Master of the Universe’s 40th anniversary this fall, will bring Masters of the Universe digital toys into a collectible, interactive world through the Cryptoys platform.

Masters of the Universe fans will have a first look at the Cryptoys and Mattel partnership at San Diego Comic-Con, where exclusive collectible lapel pins featuring iconic characters He-Man, Skeletor, and Battle Cat) will be given away daily at the Mattel booth. Also, at the Mattel booth on Friday, July 22 from 1 to 2 pm, Cryptoys artists will be on hand to sign an exclusive poster. Fans who scan QR codes at Mattel’s booth can register to receive exclusive SDCC 2022 NFT gifts from Cryptoys.

“The Masters of the Universe franchise is full of iconic characters and rich mythology that fans have been watching, playing with, and collecting for four decades,” said Will Weinraub, CEO and Co-Founder at OnChain Studios. “Many of us grew up with Masters of the Universe, which is why we felt it was the perfect property to launch first on the Cryptoys platform as we partner with Mattel to expand these beloved characters into the metaverse.”