Chicago, IL —   Delivering the crisp flavor the brand is known for, Crystal Light Vodka Refreshers are entering the low-calorie ready-to-drink cocktail on the market with a refreshing alternative to hard seltzers and traditional vodka sodas.

Crystal Light Vodka Refreshers are a 77-calorie, zero-sugar beverage crafted with the delicious blend of Crystal Light’s signature flavors, triple-filtered vodka, and light carbonation. Launching with two fan-favorite flavors – Wild Strawberry and Lemonade – each Vodka Refresher is developed to deliver a lightly fizzy beverage perfect for any occasion.

“With tens of millions of social media videos showcasing creative ways to mix Crystal Light into cocktails, creating a delicious lower-calorie vodka refresher was a natural step for us,” said Jeremy Kross, Director of Beverage Mixes at The Kraft Heinz Company. “We’re bringing fans a ready-to-drink version in a new format – now with a light, refreshing twist– offering the same signature flavors they know and love.

Crystal Light Vodka Refreshers aim to revolutionize the hard seltzer category as consumers seek lighter, lower-alcohol cocktails that don’t compromise on taste. In fact, nearly 40 percent of hard seltzer drinkers prefer lower-alcohol options (under four percent ABV). As the first powdered beverage brand to enter the hard seltzer aisle, Crystal Light is set to deliver with an alcohol by volume (ABV) of 3.8%, and zero sugar. Crystal Light Vodka Refreshers reinforce the brand’s commitment to meeting evolving consumer preferences for modern drinking occasions.

Crystal Light Vodka Refreshers will hit shelves this month at select retailers in the Northeast U.S. region in a convenient four-pack for $9.99, with plans for a larger expansion, new flavors and multipack options in 2026.