Just in time for Mental Health Awareness Month in May, the Finnish brand, CupofTherapy, has secured Hot Topic as its retail partner featuring over 10 t-shirt designs and a wide variety of colors all available now on Hot Topic’s website HotTopic.com. The deal was brokered by CupofTherapy’s North American agent, FanGirl Consulting and Brand Management.

CupOfTherapy is a Finnish concept that introduces important themes of wellbeing and mental health through distinctive and approachable animal figures. The brand’s therapeutic drawings and thoughtful messaging were developed as a combined effort by psychotherapy professionals Antti Ervasti and Elina Rehmonen, together with awarded and internationally recognized artist and illustrator Matti Pikkujämsä. With the mantra “mental health made visible” CupofTherapy encourages people to reflect on their life and find comfort, encouragement, and joy in simple things as well and acknowledges the importance of having dialogue around important mental health issues.

“We’re excited to work with Hot Topic on a retail program to further mental health awareness. After the year that we have all been through, a cup of therapy is in order for all of us; says Anita Castellar, CEO of FanGirl Consulting and Brand Management.
For more information or to discuss licensing opportunities, email info@fglicensing.com.

About Hot Topic
Hot Topic, headquartered in City of Industry, CA, was the first retailer to make alternative apparel and accessories available at malls across the country. Today, Hot Topic is the fandom haven for guys and girls obsessed with music and all things pop culture. Founded in 1989, Hot Topic operates 650 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. For more information, visit hottopic.com and follow @hottopic on Facebook, Twitter, Instagram and TikTok.

ABOUT FANGIRL CONSULTING & BRAND MANAGEMENT FanGirl is a boutique consulting and licensing agency concentrating on pop culture and unlocking the business potential behind fandoms. Services include Inbound licensing activities on behalf of Manufacturers, Brand Building and Outbound Licensing programs on behalf of IP owners, and marketing consultations. For the fans, by the fans! http://fglicensing.com/

For more information on CupofTherapy:
CupOfTherapy started as a bear hug of a book with a big message: that it’s normal to face problems and you’re fine just the way you are. The brand combines heartwarming illustrations with thoughtful texts that deal with mental wellbeing, it tackles heavy topics in a novel and accessible way that resonates with people the world over. CupOfTherapy in comprised of publishing, consumer products licensing, and workshops. The brand was created when psychotherapy professionals Antti Ervasti and Elina Rehmonen joined forces with the award-winning artist and graphic designer Matti Pikkujämsä.
Follow us on Instagram @cupoftherapyus
URL: https://cupoftherapy.net/