NEW YORK (December 16, 2016) – Knockout Licensing is pleased to announce that CMA Group/Inloop has launched BOO The App, a mobile application for iOS and Android devices which allows users to feed, care for, pet, play with, dress, and travel with their very own virtual version of BOO – TheWorld’s Cutest Dog™, the social media canine sensation with more than 17.3 million “Likes” on Facebook and over 600,000 “Followers” on Instagram.
“The CMA Group/Inloop team worked hard to deliver the cutest app of the autumn and 2016 Christmas season,” said CMA Group Managing Director – Roman Cingel. “We are excited to help BOO – The World’s Cutest Dog step out of the Facebook world to meet fans and friends through this mobile app.”
Downloading and installing the app enables each BOO fan to care for their own virtual BOO – keeping their virtual BOO as happy as possible by feeding him properly and regularly, playing with him, traveling with him and dressing him up in some fancy wear that’s in his wardrobe.
App play is educative and very intuitive and players will quickly learn what to do and how to do it with their virtual BOO. Players score points for every activity done with BOO and can compete with their friends or with other players around the world. Players can take selfies with their BOO, picture him in his travel destinations and share their BOO fashion and travel inspirations on Facebook.
BOO’s iOS app is available on Apple App store and the Android App is available on Google Play store. Further App information is available on the official web: http://boo.pink

About Boo – The World’s Cutest Dog™

Boo – The World’s Cutest Dog is a worldwide internet sensation with over 17.3 million Facebook “likes” (and hundreds of millions of views) as well as more than 617,000 “Followers” on Instagram. Boo’s fame and popularity extend well beyond Facebook™ and Instagram™. Boo is the star of a series of books, top-selling plush by Gund, a media darling having been featured on Good Morning America, CNN, and QVC, the official spokespet for Virgin Atlantic Airlines and Dr. Dre BEATS, and, the star of a wide range of licensed products.

About CMA Group & Inloop

Based in the Slovak Republic CMA Group specializes in consulting, distribution, and wholesale services. Since 2012, the CMA Group team has succeeded in building powerful distribution networks consisting of retail toyshops, videogames and technologies stores, sports shops, giftshops, supermarkets, hypermarkets and E-Commerce shopping portals. CMA Group works with brands driving worldwide popular merchandise such as Angry Birds, BOO – The World´s Cutest Dog, Grumpy Cat, Cut the Rope, POU! and Pusheen.
Inloop is a privately held company based in Germany and Slovakia, focusing on mobile application development and consulting. Inloop services cover all phases of development for mobile applications and their server backend. Inloop covers the whole process, from design and development to testing and ongoing support. Key markets are USA, Germany, Czech Republic, Slovakia, Switzerland, and Austria in various industry sectors, with projects that have helped all sorts of clients, from Silicon Valley startups to 100-year-old European car manufacturers.

About Knockout Licensing

Knockout Licensing (www.knockoutlicensing.com), a CopCorp partnership, is a dynamic, full-service boutique licensing agency that delivers results with the highest level of client service. In addition to Boo, The World’s Cutest Dog™, notable Knockout Licensing client properties include television series Downton Abbey (NBCUniversal International Studios), Outlander (Sony Pictures Television), Poldark™ (iTV Studios), and Miss Fisher’s Murder Mysteries (all3media International); beloved classic family franchise Little House on the Prairie®; the Smithsonian Libraries’ Seed Catalog Collection, The Michelangelo Collection™, and more.

Press Contact:

Ken Wong
Knockout Licensing
(212) 947-5958
kwong@copcorp.com