The 100% vegan and Brazilian make-up brand, presented its new line on the 18h edition of Beauty Fair: Care Bears™ by Dalla. It’s the first time the brand has developed products in collaboration with a licensed brand.

“We are very excited to be working with Dalla to launch the first Care Bears make-up line in Brazil. The inspiration behind this collaboration is the union of the nostalgia and love that the Care Bears bring to their fans, with the fun and creativity of make-up,” says David Diesendruck, CEO of Redibra, the licensing agency responsible for the Care Bears license in Brazil.

“We chose the Care Bears because they are iconic characters from the 1980s, known for their colorful designs, charismatic characters, and positive messages, which has absolutely everything to do with Dalla and the message we want to send to our consumers. In addition, we were able to develop a complete line, with packaging that can be collectible,” says Eliane Dalla Vecchia, founder of Dalla.

With a focus on the nostalgia marketing trend, the line is here to cater to consumers who love makeup, as well as to evoke emotions and shared memories by combining elements from the past with the present. Care Bears have created a bridge between different generations and, to this day, continue to foster deeper connections with consumers.

The collection includes 53 different items, including foundations, eyeshadows, blushes, and eyeliners.

About Redibra
The brand licensing and extension agency, pioneer in Brazil, works with a select portfolio of brands that includes Coca-Cola, Nintendo, Chevrolet, Care Bears, Netflix, RBD, Bravado, Now United, Moonbug , Little Dottie Chicken and Luccas Neto.

Many times awarded – nationally and internationally – Redibra is known for its strategic planning, innovation and commitment to commercial partners in the management of their brands.

Website: www.redibra.com.br
Facebook: www.facebook.com/redibra
Linkedin: www.linkedin.com/company/redibra-licensing
Instagram: www.instagram.com/redibra

About Cloudco Entertainment
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. In 2022, the Care Bears celebrated 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new plush toys.

About Care Bears™
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and HBO Max via its Cartoonito preschool block. In 2022, the Care Bears celebrated 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new toys with Basic Fun.

Contact Redibra
redibra@redibra.com.br
Telephone: +55 11 3383 1616