Driven By WeightWatchers Member Feedback, New Product Line Is Designed To Provide Ease And Access To Healthy Proteins

DB Foods launches licensing agreement with WW International for its WeightWatchers brand.  The partnership was brokered by Beanstalk, WW’s licensing agency for the UK.

Under this licensing partnership, DB Foods will introduce WeightWatchers-branded ready-to cook protein products to the UK market. The range, featuring only the highest quality proteins, will include chicken, lamb, beef, pork and game, available in both chilled and frozen formats.

The first phase of the range will launch in Ocado from April 2025, featuring ready-to-cook pre-seasoned lean, low-calorie, and low-sodium chicken dishes (Fajita Chicken Strips, Naked Katsu Chicken Breasts, Hunters Chicken) and lean, low-calorie, and low-sodium sausages (pork & chicken), packed full of flavour and designed for both WeightWatchers members and those seeking healthier, balanced meal solutions to hit their nutrition goals.

“At WeightWatchers, we are committed to making healthy eating easier and more accessible for everyone,” said Scott Honken, Chief Commercial Officer at WeightWatchers. “This partnership with DB Foods is a direct response to the growing demand from our members. With an increasing focus on protein intake, especially among those managing GLP-1 and menopause, we are thrilled to offer high-quality, nutritionally balanced protein products that align with our members’ needs.”

“Protein plays a vital role in a balanced lifestyle, especially for those on a weight health journey,” said Graeme Clapp, Commercial Director at DB Foods. “It strengthens body tissue, provides energy, and aligns with the WeightWatchers science-backed weight management program, making it an excellent choice for members and health-conscious consumers alike.”

With over three decades of expertise in sourcing premium protein products, DB Foods is uniquely positioned to bring this partnership to life. “Following investment of over £3m in our state-of-the-art development and processing facilities last year, partnering with WeightWatchers is a natural step in expanding high-quality, nutritious protein options for UK consumers,” added Clapp.

Throughout 2025, DB Foods will continue to develop and distribute a variety of innovative WeightWatchers-branded protein products for retail, making it easier than ever for consumers to enjoy delicious, convenient meals that support their health and wellness goals.

“By expanding our offerings, we are not only meeting WeightWatchers’ member demand but also providing convenient, accessible solutions that seamlessly fit into consumers’ daily lives, empowering them to make informed, health-conscious choices,” said Honken.

All WeightWatchers-branded protein products will be expertly seasoned and packed with flavour and nutrition, designed for easy home preparation.